Overview of the Design
We lowered the navigational bar to the center of the home page, allowing the featured design elements and tag lines to take center stage. The remainder of the website is based upon a somewhat traditional layout. The home page contains a featured services section with direct links to information about traditional braces, alternative orthodontic solutions, and whitening services. The menu bar connects to various areas of the website, including information about the office, staff, and Dr. Williams.
A testimonials page allows existing patients to submit their positive reviews of the practice for selective use on the website and as a way of generating direct feedback for the office. We also included extensive information about the services provided by the practice, as well as a lengthy patient education section dedicated to answering questions and educating potential patients about orthodontic care and treatment.
Use of Colors
Pink and purple were used for this custom orthodontist web design. Though they may appear feminine – especially with the floral elements scattered throughout the site – they are actually meant to underscore the practice’s commitment to giving each patient a beautiful and unique smile.
Analysis of Design Elements
This is one of the most unique designs we have produced thanks to the use of a moving video background that displays a rotating flower in bloom on the home page. This impressive feature was customized specifically for this website and is far beyond what any of the practice’s competitors might achieve in an out-of-the box template design.
Since many patients have a choice in an orthodontist, our orthodontic marketing efforts were aimed at giving this practice the tools it needs to captivate its audience and encourage them the schedule an initial consultation. This included a dedicated promotional page where new patients can find out about existing offers. We also included a contact page with an integrated appointment request form for easy scheduling at one of the practice’s three convenient locations.
Image the Website Represents
This orthodontic office treats patients of all ages – not just children. Instead of showing the smiling faces of kids or families, this site was created to emphasize the possibility of a beautiful smile for any person of any age. We opted for a floral motif and minimal use of pictures so as not to distract from any potential person’s ability to identify with the practice as a potential patient.