Search engines are the number one way people obtain information. Google alone is processing 40,00 search requests every second, 100 billion per month, and approximately 1.2 trillion every year. The numbers are staggering, and they continue to grow over time. With so much Internet activity generated through search engines, it makes sense that a business would want to optimize its website to rank high in search results.
Search engine optimization, or SEO, is the process by which a website achieves a better ranking online. There are two primary types of search engine optimization – on-site optimization and off-site optimization. Each of these strategies is important and can work together to build a site’s reputation and generate traffic for years to come.
On-site optimization refers to all of the technical aspects of website construction and maintenance. Search engines place a lot of emphasis on the user experience. They want to direct traffic to websites that are easy to navigate, quick to load, and tailored to provide information the user is looking for. Using these guidelines, we cater to search engines by constructing full customized websites build from scratch. We are constantly thinking about SEO protocol, both on the background and front end of your business website. Some of the on-site optimization features we offer include:
We also utilize all of the webmaster tools provided by Google to ensure your site is working at peak performance. These include:
Off-site optimization refers to the practices used to obtain links to your business website from other quality, high-ranking sites. These outside links provide a network of support. When Google sees that many reputable sites are sending visitors to your business, it begins to place more importance on your ranking.
We do not engage in underhanded link generation. Not only are these practices dishonest, but they can also damage your business reputation online. The wrong links can hurt your business as much as the right ones can help it. Instead, we gradually create buzz about your business online through activity on social media, forums, and other sources. As other people begin to share and engage in this activity, your website gains in credibility.
Paid advertising has long been the fastest way to generate traffic and interest in a business, but the Internet is no place to attempt PPC advertising alone. In the right hands a paid marketing campaign can return a tremendous gain on your investment. In the hands of a novice, however it can prove very costly.
When you trust us with your PPC campaign, you can expect to see your business advertised on the very first page of Google search results within just 3 business days. You pay nothing to make your ad visible to the public – only for the users who take interest and click through your ad to your website. This instantly increases your visibility, even to those who do not click on your ad. As an added bonus, you only pay to advertise to users who are most likely to convert to customers – something that cannot be said for traditional media ads.
All of our advertising team members have their Google Partner Certification, which means they are fully qualified to assist your business in creating profitable ad campaigns. Ultimately, our team is here to serve you. When you are ready to launch your PPC campaign, we can take the wheel offering:
Our job is to prevent you from paying a penny more than necessary to effectively advertise your business. We already know what works and what doesn’t work and can help eliminate much of the expensive trial and error that is often associated with PPC campaigns. We can quickly navigate Google’s more than 300 advertising settings to ensure you pay only for the visitors you want and need.
Your website isn’t the only thing under Google’s scrutiny; your advertisements get scored, too. Only the best ads achieve the highest quality scores, which cost less to advertise than those that score lower. Our team knows how to protect your bottom line by producing ads with the highest possible quality scores.
Many businesses have services that are limited to specific geographical areas. Whether you own a retail shop or operate a catering business, you should never pay to advertise to people who live outside of your target area. Our organized geo-targeting strategies help ensure your marketing budget is working for you – not against you.
We know what people like and what piques their interest. From written copy to unique video ads, our team generates ads designed to increase your click-through rate, which in turn improves your ad’s quality scores.
Where will your site visitors go once they click on your ad? Getting users to respond to your advertising campaign is only half the battle; you still need to convert them into a paying customer once they land on your site. We can help you generate a landing page designed to maximum traffic conversion.
When you hire our team to manage your company’s online advertising, you are still the boss, and we are merely your working advisors. Unlike other companies that try to keep their clients in the dark, we operate in total transparency. You can access your ad results and expenses anytime, 24-hours a day.
It seems like everyone is active on social media these days. Even if you personally are not, your customers are. Businesses that ignore the power of social media effectively forfeit themselves from an opportunity to engage potential customers and generate new revenue. Unfortunately, many business owners are just too busy to maintain a constant conversation with the public or maintain long-term social marketing strategies that work.
We have an entire social media marketing team that works on your behalf. While you handle the day-to-day operations of your business, we go to work writing blogs, posting them to your social media accounts, and creating buzz among current and future customers online. We keep your business active on many of the top social media sites, including Facebook, Twitter, Google Plus, and more.
Why ask for directions to the nearest restaurant or scour listings for financial advisors in your city when Google is a reliable source of unlimited information about the businesses near you? When potential customers search for businesses like yours in your city, one of the first things they will see is a local listing generated by Google. Businesses at the top of local listing are seen by most users.
Not only will we help complete your local listing, but we will take steps to improve Google’s ranking of it for local search purposes. One way we do this is through review management. Google values what others have to say about your business and their experiences with it. Just a few poor reviews can inflict significant damage to your online reputation and thus lower your ranks within local search results. Since there is no way of removing negative reviews from third-party sites, we combat this effect by competing with our own managed review site that helps you regain control of your reputation. Our platform lets you be part of the conversation and take proactive steps to project a positive image to potential customers.
Is it time to take your business to the next level? If you are ready to experience growth, turn to our team of professionals for your online marketing needs. You can take advantage of all of our marketing services for maximum results, or choose only the services you want. Some of your options include:
When you choose us, you can trust you are putting your business in the hands of professionals who have been trusted by thousands of businesses around the world. We understand the challenges business owners face and how competitive today’s marketplace can be. Our goal is to help you overcome the obstacles in your path to success.
We do not charge any setup fees, and we stand behind our products and services 100 percent. You retain complete ownership of your products, and there are no mandator contracts for our services.
What do you have to lose? Contact us today for more information and to begin marketing your business the smart way. We look forward to serving you soon.
To be successful in business, you need a clear and effective strategy for promoting your products and services. Unlike years past, today’s most efficient marketing techniques are highly advance and require focused, expert attention to achieve optimal results. The evolution of technology and a more inter-connected world have transformed the way businesses reach consumers for the better. After all, the Internet is an equal-rights platform that essentially levels the playing field for all businesses.
With the right marketing strategy, a business and start-ups of all sizes can compete alongside some of the biggest names in their industries and some of the most well-established competitors in their local area. Our team is highly trained and experienced in online business marketing. We can help your company become more visible and draw in we visitors who eventually convert to clients or customers. When you utilize our 4 proven strategies for business marketing success, you can expect:
We only use reliable, white-hat techniques to market your business on the Internet. This includes: