Overview of the Design
Coundouriotis Facial Plastic Surgery is a practice that works to improve the physical appearance of its patients. It is the fine details that set Dr. C’s practice apart from the competition. We felt it was important to show the same attention to this plastic surgery web design as Dr. C does for his patients. Corner to corner, beginning to end, we left no stone unturned in the creation of this site.
From the start, this web design exudes youth. New visitors are greeted with a smiling face and a promise from the team to always provide patient-centered care with a focus on excellence and results. From there, visitors are given a chance to request a consultation or read more about the office, team, and services available at Coundouriotis Facial Plastic Surgery. The navigational menu includes a friendly introduction to Dr. C and the team, as well as a range of services broken down by category – face, laser, injectables, aesthetics, and body.
Use of Colors
We put a lot of thought into the color scheme for each cosmetic surgery website we produce. Though Dr. C has patients of both genders, many of them are women. We wanted to recognize this large clientele base while maintaining an overall tone that was focused on the professionalism and qualifications of the practice. For that reason, we decided to use the entirety of the screen space with shades of gray and accents of mauve pink. Together, these colors suggest skill and expertise with a slant toward femininity.
Analysis of Design Elements
This website has many design elements, including a user-friendly layout, responsive features, and a few special effects. We also made it conducive to mobile search, with display features that easily adapt to mobile devices.
Many patients who visit a cosmetic surgery website do so by word of mouth or because they stumbled upon the site through online marketing techniques. For this design, we incorporated a great deal of organic content meant to generate a continuous flow of Internet traffic from potential patients searching for a plastic surgeon. We also implemented conversion techniques, including opportunities to request a consultation from the website itself.
Image the Website Represents
When building a custom cosmetic surgery website, we recognize that aesthetics mean a lot – perhaps more than with other types of physician and dental websites. For that reason, we opted for a site that included a close-up image of a face model who appears as an ageless, natural beauty. Her image is accompanied by the practice oath to its patients, a commitment that emphasizes the goal of helping patients feel beautiful on the inside and out.
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