4 PROVEN STRATEGIES FOR SUCCESSFUL BUSINESS MARKETING

1. SEO (Search Engine Optimization)

SEO is optimizing a website for a better ranking online. There are two main strategies that we focus on, on-site, and off-site. On-site is what we can do to the website while we are creating it. Off-site is about building the site’s reputation and ranking online. SEO is the most cost-effective way of attracting new patients to your practice. Here are a few important points to consider about our program.

We are #1 for almost all medical specialty websites. If we can do it for ourselves, we can do it for you! Search for ‘dentistry websites’, ‘physician websites’, ‘chiropractic websites’, ‘optometry websites’ and see who is #1 under organic search results.

  • Your site will be ‘findable’ by search engines
  • We offer full visitor reporting
  • You will outrank your competition
  • You will increase your visibility online
  • We only employ ethical, white-hat methods to improve your ranking, which means the result will be long-lasting
  • We help you achieve high ranking in your area
  • We use reliable, effective SEO strategies
  • Other important search engines will be considered
  • We understand search optimization and our team delivers results
  • We will enable patients to find you quickly on all search engines
  • Comprehensive keyword analysis and research
  • Mobile version optimization

ON-SITE VS. OFF-SITE OPTIMIZATION

WHAT’S THE DIFFERENCE? HOW DOES IT RELATE?

On-Site Optimization

During the process of designing a website, we apply many SEO improvements to the backend and the frontend of your site. These are a few examples:

  • Unique and personalized content (search engines love them)
  • Meta tags, alt tags and title and description tags optimization
  • Clean HTML5 and CSS3 code
  • User-friendly navigation structure
  • Optimization of file and image sizes
  • Website speed optimization
  • Website security protocol
  • Effective inter-linking (links between different pages of your site)
  • Google Analytics installation
  • Google Webmaster Tool
  • Google Sitemap submission
  • XML sitemap
  • Proprietary steps to improve your ranking
  • Google Suggestion
  • Google Performance Tests
  • Google Data Structure Test
  • Google Mobile Test

Off-Site Optimization

One of the most effective techniques to improve your ranking on Google and other search engines is to get links from other reputable websites to yours. Search engines consider each of these links as a vote. It is important to note that a simple link won’t count unless it is from a legitimate website. Purchasing links from link farms or irrelevant and low-quality sites can hurt your ranking. The only way of building a reputation and ranking for your site is to mimic the natural process of link and reputation build up. In other words, a website becomes popular when others talk about it and share it online. We will create that buzz on social media, forums and other websites that result in a higher ranking for your practice site. Below are a few examples of our off-site SEO techniques:

  • Article submission
  • Advanced search engine submission
  • Web 2.0 sharing and engagement
  • Unique article writing
  • Keyword mapping
  • New page suggestions
  • Competitor analysis
  • Anchor text optimization
  • Inbound link build-up
  • Directory submission
  • And more

2. PPC (Pay-Per-Click Online Marketing)

Paid advertising has long been the fastest way to generate traffic and interest in a business, but the Internet is no place to attempt PPC advertising alone. In the right hands a paid marketing campaign can return a tremendous gain on your investment. In the hands of a novice, however it can prove very costly.

When you trust us with your PPC campaign, you can expect to see your business advertised on the very first page of Google search results within just 3 business days. You pay nothing to make your ad visible to the public – only for the users who take interest and click through your ad to your website. This instantly increases your visibility, even to those who do not click on your ad. As an added bonus, you only pay to advertise to users who are most likely to convert to customers – something that cannot be said for traditional media ads.

Our PPC advertising team specializes in:

  • Keyword analysis
  • Keyword selection
  • Geo-targeting
  • Waste prevention
  • Ad copywriting
  • Keyword bidding
  • Click-through rate
  • Keyword quality score
  • Landing page optimization
  • Negative keyword selection
  • Mobile marketing
  • Video (YouTube) ads
  • Content network ads
  • Bing and Yahoo search networks
  • Medical marketing
  • Graphic design
  • Google Analytics
  • Google Webmaster Tool
  • Google Adwords tests
  • Budgeting strategy
  • Ad ranking plans
  • Ad rotation scheduling
  • Ad extensions design
  • Keyword matching categories
  • And much more

WHAT IS ONLINE MARKETING? WATCH AND LEARN.

Google Partner Certification (which we have gained for all the members of our marketing team), ensures that companies that run client’s Adwords accounts have the expertise in these areas. Below are a few examples of the use of that experience helping our doctors improve the return on their investment.

Most PPC campaigns are not successful when inexperienced companies and individuals manage them. The main reason for that is the waste. Let us explain what we mean by ‘waste.’

PPC marketing includes a set payment for each visitor that views your website. Therefore, the goal of the program should be paying only for visitors that have a potential of becoming your patient. The setup of Google Adwords campaign involves more than 300 settings. One or two mistakes in this process could cost you thousands of dollars in waste. For example, you could be paying for a visitor that is not in your area. In other words, there is no chance of that person becoming a patient of your practice. Another example is when you pay for a visitor who is looking for a job, not a physician.

Filtering these unwanted visitors are the most complicated part of PPC management. And, that is where most newcomers fail.

Google’s goal has always been to improve the user experience. When it comes to online ads, that means delivering ads that are relevant to the user’s search intent. To encourage advertisers to create quality ads, Google has implemented a keyword quality score. The higher your score, the lower the amount you pay per visitor. Optimized360 specializes in getting the highest quality scores possible for your keywords which translate into a discounted rate for your advertisement. This is another, very important factor that justifies the use of our experts.

Patients who live just a few blocks from your practice have a higher chance of becoming a patient than someone who lives 5 miles away. Therefore, it is important to design the campaign in a way that you pay less for visitors to your website from areas far from you. Smart geotargeting ensures that.
Another measuring tool Google uses in ranking ads is called a click-through rate. That rate is the percentage of people who click on your ads comparing to others. The higher that number the higher your rank will be. Years of experience in online marketing and access to data from millions of ad impressions and thousands of clicks allow us to write ads that have the highest click-through rates. That gives you more exposure and saves you money.
Marketing builds interest. But the moment the visitor is on your website, the job of marketing is completed, and the process of sales begins. The ultimate goal of marketing is sales. So, it is vital to understand how a landing page and a website should be designed to ensure maximum conversion of visitors to patients of record. Custom website design is what we do.
A lot of marketing companies keep clients in the dark. There is an obvious reason for that! We, on the other hand, show complete transparency. Our fees are very clear and only for managing your account. Your per-click cost is charged directly by Google, and you will have 24/7 access to your account to see all the details of impression, clicks, cost, etc.
Last, but certainly not least is the importance of understanding the intricacies of marketing versus product marketing. We know the procedures, patient concerns and what works. We have done it for thousands of other doctors and can do it for you. There are hundreds of other factors we consider to make sure online marketing works for your practice. We back up our claim by not charging setup fees and not requiring contracts. We remove the consideration of risk from your decision. Call us today to start attracting new patients via PPC.

3. Social Media Marketing

It seems like everyone is active on social media these days. Even if you personally are not, your customers are. Businesses that ignore the power of social media effectively forfeit themselves from an opportunity to engage potential customers and generate new revenue. Unfortunately, many business owners are just too busy to maintain a constant conversation with the public or maintain long-term social marketing strategies that work.

We have an entire social media marketing team that works on your behalf. While you handle the day-to-day operations of your business, we go to work writing blogs, posting them to your social media accounts, and creating buzz among current and future customers online. We keep your business active on many of the top social media sites, including Facebook, Twitter, Google Plus, and more.

4. Local Marketing & Review Management

Why ask for directions to the nearest restaurant or scour listings for financial advisors in your city when Google is a reliable source of unlimited information about the businesses near you? When potential customers search for businesses like yours in your city, one of the first things they will see is a local listing generated by Google. Businesses at the top of local listing are seen by most users.

Not only will we help complete your local listing, but we will take steps to improve Google’s ranking of it for local search purposes. One way we do this is through review management. Google values what others have to say about your business and their experiences with it. Just a few poor reviews can inflict significant damage to your online reputation and thus lower your ranks within local search results. Since there is no way of removing negative reviews from third-party sites, we combat this effect by competing with our own managed review site that helps you regain control of your reputation. Our platform lets you be part of the conversation and take proactive steps to project a positive image to potential customers.

REVIEW MANAGEMENT

Online reputation websites have grown to be more important during the last few years. Sites like Yelp and Google Plus have become a valuable source for consumers. They can find feedback from their peers about businesses they are considering. Healthcare is no different.

The problem arises when a small number of unhappy patients destroy the reputation of a doctor online. What can be done? It is practically impossible to ask Google or Yelp to remove negative reviews. They simply won’t do it. Short of contacting the person who left the review and asking them to remove it the options are very limited.

Optimized360 has a solution. Why not compete? We will give you a platform that gives you control over reviews online. A series of proactive steps that provides you with a high-rank set of reviews on the first page of Google when potential patients are researching about you. Contact us today for an example of other doctors who have taken advantage of this advanced technology and have gained control of their reputation online.

GET YOUR OWN MEDICAL MARKETING DEPARTMENT

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