SEO is optimizing a website for a better ranking online. There are two main strategies that we focus on, on-site, and off-site. On-site is what we can do to the website while we are creating it. Off-site is about building the site’s reputation and ranking online. SEO is the most cost-effective way of attracting new patients to your practice. Here are a few important points to consider about our program.
We are #1 for almost all medical specialty websites. If we can do it for ourselves, we can do it for you! Search for ‘dentistry websites’, ‘physician websites’, ‘chiropractic websites’, ‘optometry websites’ and see who is #1 under organic search results.
During the process of designing a website, we apply many SEO improvements to the backend and the frontend of your site. These are a few examples:
One of the most effective techniques to improve your ranking on Google and other search engines is to get links from other reputable websites to yours. Search engines consider each of these links as a vote. It is important to note that a simple link won’t count unless it is from a legitimate website. Purchasing links from link farms or irrelevant and low-quality sites can hurt your ranking. The only way of building a reputation and ranking for your site is to mimic the natural process of link and reputation build up. In other words, a website becomes popular when others talk about it and share it online. We will create that buzz on social media, forums and other websites that result in a higher ranking for your practice site. Below are a few examples of our off-site SEO techniques:
Online marketing connects you to patients who are looking for your services online. We can take you to the first page of Google in 3 business days. PPC stands for Pay-Per-Click. That means you will pay for each visitor to your website. PPC is an essential part of any successful medical marketing plan. Our goal at Optimized360 is to create an ad campaign with such high ROI that it not only pays for fees we charge, but you will save thousands per year on the top of that.
For an effective campaign to work, there is a need for expertise in at least these area:
Google Partner Certification (which we have gained for all the members of our marketing team), ensures that companies that run client’s Adwords accounts have the expertise in these areas. Below are a few examples of the use of that experience helping our doctors improve the return on their investment.
Most PPC campaigns are not successful when inexperienced companies and individuals manage them. The main reason for that is the waste. Let us explain what we mean by ‘waste.’
PPC marketing includes a set payment for each visitor that views your website. Therefore, the goal of the program should be paying only for visitors that have a potential of becoming your patient. The setup of Google Adwords campaign involves more than 300 settings. One or two mistakes in this process could cost you thousands of dollars in waste. For example, you could be paying for a visitor that is not in your area. In other words, there is no chance of that person becoming a patient of your practice. Another example is when you pay for a visitor who is looking for a job, not a physician.
Filtering these unwanted visitors are the most complicated part of PPC management. And, that is where most newcomers fail.
Google’s goal has always been to improve the user experience. When it comes to online ads, that means delivering ads that are relevant to the user’s search intent. To encourage advertisers to create quality ads, Google has implemented a keyword quality score. The higher your score, the lower the amount you pay per visitor. Optimized360 specializes in getting the highest quality scores possible for your keywords which translate into a discounted rate for your advertisement. This is another, very important factor that justifies the use of our experts.
Patients who live just a few blocks from your practice have a higher chance of becoming a patient than someone who lives 5 miles away. Therefore, it is important to design the campaign in a way that you pay less for visitors to your website from areas far from you. Smart geotargeting ensures that.
Another measuring tool Google uses in ranking ads is called a click-through rate. That rate is the percentage of people who click on your ads comparing to others. The higher that number the higher your rank will be. Years of experience in online marketing and access to data from millions of ad impressions and thousands of clicks allow us to write ads that have the highest click-through rates. That gives you more exposure and saves you money.
Marketing builds interest. But the moment the visitor is on your website, the job of marketing is completed, and the process of sales begins. The ultimate goal of marketing is sales. So, it is vital to understand how a landing page and a website should be designed to ensure maximum conversion of visitors to patients of record. Custom website design is what we do.
A lot of marketing companies keep clients in the dark. There is an obvious reason for that! We, on the other hand, show complete transparency. Our fees are very clear and only for managing your account. Your per-click cost is charged directly by Google, and you will have 24/7 access to your account to see all the details of impression, clicks, cost, etc.
Last, but certainly not least is the importance of understanding the intricacies of marketing versus product marketing. We know the procedures, patient concerns and what works. We have done it for thousands of other doctors and can do it for you.
There are hundreds of other factors we consider to make sure online marketing works for your practice. We back up our claim by not charging setup fees and not requiring contracts. We remove the consideration of risk from your decision. Call us today to start attracting new patients via PPC.
It is hard to ignore the effect of social marketing these days. Social media engagement allows you to connect with your current patients and attract new ones. Constant communication keeps your schedule full.
You know that, but, you are busy. You have patients to take care of, insurance companies to deal with and a business to run. Optimized360 hands-off social marketing program allows you to reap the benefits of social media without spending endless hours on it.
We write relevant blogs, post them on your behalf and help you gain additional exposure on Facebook, Twitter, Google Plus and more. These efforts also, indirectly, help your SEO plans. More sharing of your website and your articles will bring you more new patients and name recognition online.
Our experienced medical graphic designers will build an impressive, custom page for you on all the major networks that reflects a professional, high-end image. Contact our consultant today to see how we get more exposure for your practice on popular social networks.
Google map is the most used map to locate local businesses today. Having a completed listing on Google Map (also called Google my Business) is a must. But, it does not end there. Google Reviews are connected to this listing and is used by numerous patients to judge and select doctors for their treatments.
Google has not made it easy for doctors by adding a social component to this either. In some cases, a confident presence on Google Maps or Local Listing is more important than your website.
Optimized360 has an in-depth understanding of Google Plus, Google Map and Google Local Listing and their effect on the decision-making process of patients. We will create a custom page with impressive graphics and help you set it up in a way that is designed to convert patients. We will also help you stay engaged with the social component of Google my Business via our automated custom article submission to social networks including Google Plus. Contact us today for more details.
Online reputation websites have grown to be more important during the last few years. Sites like Yelp and Google Plus have become a valuable source for consumers. They can find feedback from their peers about businesses they are considering. Healthcare is no different.
The problem arises when a small number of unhappy patients destroy the reputation of a doctor online. What can be done? It is practically impossible to ask Google or Yelp to remove negative reviews. They simply won’t do it. Short of contacting the person who left the review and asking them to remove it the options are very limited.
Optimized360 has a solution. Why not compete? We will give you a platform that gives you control over reviews online. A series of proactive steps that provides you with a high-rank set of reviews on the first page of Google when potential patients are researching about you. Contact us today for an example of other doctors who have taken advantage of this advanced technology and have gained control of their reputation online.
Let us help you grow your practice to the next level. Select what you need or signup for our all-in-one marketing program.