4 PROVEN IDEAS TO MAXIMIZE YOUR
DENTAL MARKETING STRATEGY


As a dentist, you know exactly what sets you apart from your competition. To potential patients, however, your practice may be getting lost in all the noise. So how do you break through barriers in your market that could be holding your practice back from achieving its goals? The solution is simple: Activate advanced online marketing strategies that will increase your local visibility and attract new patients. Continue reading to learn four exciting ways you can launch your dental practice into new realms of success.

  • Your site will be ‘findable’ by search engines
  • We offer full visitor reporting
  • You will outrank your competition
  • You will increase your visibility online
  • We only employ ethical, white-hat methods to improve your ranking, which means the result will be long-lasting
  • We help you achieve high ranking in your area
  • We use reliable, effective SEO strategies
  • Other important search engines will be considered
  • We understand search optimization and our team delivers results
  • We will enable patients to find you quickly on all search engines
  • Comprehensive keyword analysis and research
  • Mobile version optimization

ON-SITE VS. OFF-SITE OPTIMIZATION

WHAT’S THE DIFFERENCE? HOW DOES IT RELATE?

On-Site Optimization

During the process of designing a website, we apply many SEO improvements to the backend and the frontend of your site. These are a few examples:

  • Unique and personalized content (search engines love them)
  • Meta tags, alt tags and title and description tags optimization
  • Clean HTML5 and CSS3 code
  • User-friendly navigation structure
  • Optimization of file and image sizes
  • Website speed optimization
  • Website security protocol
  • Effective inter-linking (links between different pages of your site)
  • Google Analytics installation
  • Google Webmaster Tool
  • Google Sitemap submission
  • XML sitemap
  • Proprietary steps to improve your ranking
  • Google Suggestion
  • Google Performance Tests
  • Google Data Structure Test
  • Google Mobile Test

Off-Site Optimization

One of the most effective techniques to improve your ranking on Google and other search engines is to get links from other reputable websites to yours. Search engines consider each of these links as a vote. It is important to note that a simple link won’t count unless it is from a legitimate website. Purchasing links from link farms or irrelevant and low-quality sites can hurt your ranking. The only way of building a reputation and ranking for your site is to mimic the natural process of link and reputation build up. In other words, a website becomes popular when others talk about it and share it online. We will create that buzz on social media, forums and other websites that result in a higher ranking for your practice site. Below are a few examples of our off-site SEO techniques:

  • Article submission
  • Advanced search engine submission
  • Web 2.0 sharing and engagement
  • Unique article writing
  • Keyword mapping
  • New page suggestions
  • Competitor analysis
  • Anchor text optimization
  • Inbound link build-up
  • Directory submission
  • And more

2. Par-Per-Click Online Marketing (PPC)

Through paid online marketing, your practice can advertise to a very specific group of Internet users at the exact time they are looking for your services online. Imagine seeing your name or practice name on the first page of Google search results – above that of your competitors – within just 72 hours. That is what’s possible with pay-per-click (PPC) marketing.

  • Keyword analysis
  • Keyword selection
  • Geo-targeting
  • Waste prevention
  • Ad copywriting
  • Keyword bidding
  • Click-through rate
  • Keyword quality score
  • Landing page optimization
  • Negative keyword selection
  • Mobile marketing
  • Video (YouTube) ads
  • Content network ads
  • Bing and Yahoo search networks
  • Medical marketing
  • Graphic design
  • Google Analytics
  • Google Webmaster Tool
  • Google Adwords tests
  • Budgeting strategy
  • Ad ranking plans
  • Ad rotation scheduling
  • Ad extensions design
  • Keyword matching categories
  • And much more

WHAT IS ONLINE MARKETING? WATCH AND LEARN.

Google Partner Certification (which we have gained for all the members of our marketing team), ensures that companies that run client’s Adwords accounts have the expertise in these areas. Below are a few examples of the use of that experience helping our doctors improve the return on their investment.

Most PPC campaigns are not successful when inexperienced companies and individuals manage them. The main reason for that is the waste. Let us explain what we mean by ‘waste.’

PPC marketing includes a set payment for each visitor that views your website. Therefore, the goal of the program should be paying only for visitors that have a potential of becoming your patient. The setup of Google Adwords campaign involves more than 300 settings. One or two mistakes in this process could cost you thousands of dollars in waste. For example, you could be paying for a visitor that is not in your area. In other words, there is no chance of that person becoming a patient of your practice. Another example is when you pay for a visitor who is looking for a job, not a physician.

Filtering these unwanted visitors are the most complicated part of PPC management. And, that is where most newcomers fail.

Google’s goal has always been to improve the user experience. When it comes to online ads, that means delivering ads that are relevant to the user’s search intent. To encourage advertisers to create quality ads, Google has implemented a keyword quality score. The higher your score, the lower the amount you pay per visitor. Optimized360 specializes in getting the highest quality scores possible for your keywords which translate into a discounted rate for your advertisement. This is another, very important factor that justifies the use of our experts.

Patients who live just a few blocks from your practice have a higher chance of becoming a patient than someone who lives 5 miles away. Therefore, it is important to design the campaign in a way that you pay less for visitors to your website from areas far from you. Smart geotargeting ensures that.

Another measuring tool Google uses in ranking ads is called a click-through rate. That rate is the percentage of people who click on your ads comparing to others. The higher that number the higher your rank will be. Years of experience in online marketing and access to data from millions of ad impressions and thousands of clicks allow us to write ads that have the highest click-through rates. That gives you more exposure and saves you money.

Marketing builds interest. But the moment the visitor is on your website, the job of marketing is completed, and the process of sales begins. The ultimate goal of marketing is sales. So, it is vital to understand how a landing page and a website should be designed to ensure maximum conversion of visitors to patients of record. Custom website design is what we do.

A lot of marketing companies keep clients in the dark. There is an obvious reason for that! We, on the other hand, show complete transparency. Our fees are very clear and only for managing your account. Your per-click cost is charged directly by Google, and you will have 24/7 access to your account to see all the details of impression, clicks, cost, etc.

Last, but certainly not least is the importance of understanding the intricacies of marketing versus product marketing. We know the procedures, patient concerns and what works. We have done it for thousands of other doctors and can do it for you.

There are hundreds of other factors we consider to make sure online marketing works for your practice. We back up our claim by not charging setup fees and not requiring contracts. We remove the consideration of risk from your decision. Call us today to start attracting new patients via PPC.

3. Social Media Marketing

Social media has become a cornerstone of our culture. An active social media presence can present creative opportunities for patient engagement and communication. Since most potential patients manage at least one social media account, we encourage dentists to post valuable, buzz-worthy posts on a regular basis. Of course, your schedule may not facilitate frequent social media posts. If you are already busy with the day to day responsibilities of managing a dental practice, it can be difficult to find time to promote your practice on Facebook, Twitter, Google Plus and more. That is why we offer professional in-house social media marketing, a service designed to keep your practice active on many of the most popular social sites on the web. While you take care of your patients, you can trust Optimized360 is working diligently in the background creating highly relevant posts and sharing them with existing and new patients online. This creates constant exposure for your practice, engages your audience, improves your website’s SEO, and also blends your professional image with one of friendliness and accessibility.

social

4. Local Marketing & Review Management

As a dentist, you work with patients within a specific area. Even if you have multiple practice locations, the vast majority of your patients probably come from a specific region or practice radius. Why waste your marketing efforts on covering a broad audience when you could be doubling down on the people in your local market?

Here at Optimized360, we help dentist like you compete by optimizing your local listings within the Google platform. When someone searches for a pediatric dentist in your city, we want your name to soar to the top of Google’s local results if you work within that specialty. Our team has a comprehensive understanding of how Google Maps, Google Local Listings, and Google Plus work together to help – or hurt – your visibility to potential patients. We can help set-up your practice for success both now and in the years to come.

REVIEW MANAGEMENT

Word of mouth has always been the most powerful form of advertisement. Today, online reviews make it easier than ever to find out the opinions of others. More and more people are looking to the Internet for recommendations and suggestions before making important consumer decisions. This is especially true when it comes to major choices, such as choosing a new family dentist or looking for someone who is experiences in dental implantology.

What are people saying about your practice online? There are entire websites created specifically to give consumers and patients a voice on the Internet. Sites like Google Plus and Yelp offer a speaking platform for consumers and patients who want to share their experiences – good or bad. It’s up to you to decide if you want to be part of that conversation.

What happens when a disgruntled patient shares a bad experience? Thousands of people might see it, and it could remain on the Internet for years to come. One person’s experience has the power to dissuade countless potential patients from visiting your office. Multiple bad reviews might even destroy and dentist’s online reputation altogether. So what can you do about it?

While online review sites are generally objective and unlikely to remove disparaging comments about your practice, there are other options. Here at Optimized360, we pride ourselves on our innovative thinking and creative solutions. We have created a competing online review platform that provides you – the dentist – control over your own online reviews. We have assisted multiple medical professionals in regain control of their online reputation through high-ranking, managed reviews that appear on the first page of Google search results. Contact our office for information or to see examples of physicians and dentists who have already taken advantage of this exciting technology.

Take Charge of Your Online Dental Marketing

Who’s in control of your presence online? If it’s not you, it’s someone else. Now is the time to establish your own dental marketing department and take your practice to the next level. Optimized360 offers an all-in-one marketing program, or you can pick and choose only the services you want. Some of our dental marketing options include:

  • SEO
  • Internet Marketing
  • Social Media Marketing
  • Local Marketing and Listing Management
  • Multi-Platform Ad Management (Google, Bing, Yahoo, Facebook, and more)
  • Online Reputation Management
  • Social Media Account Management
  • Custom Content Creation
  • And Much More!

Niche-Specific Results Just For Dentists

There is a reason so many dentists turn to Optimized360 for their marketing needs. We understand the complexities of marketing your practice because we specialize in the medical and dental fields. We understand your professional needs and concerns, including privacy issues, patient concerns, and the types of procedures that are relevant in your field. Our team can help you get the results you are looking for because we already know what you are looking for.

Forget the confusing contract, expensive set-up fees, and uncertainties that come with hiring other marketing teams. With Optimized360, you can cancel anytime, and we will never charge you a set-up fee to market your practice. We stand behind our products and services 100 percent. What do you have to lose? Contact our team today to learn how professional online dental marketing could improve your practice success.

GET YOUR OWN MEDICAL MARKETING DEPARTMENT

Let us help you grow your practice to the next level. Select what you need or signup for our all-in-one marketing program.