TOP 4 DENTAL MARKETING STRATEGIES
As a dentist, you know exactly what sets you apart from your competition. To potential patients, however, your practice may be getting lost in all the noise. So how do you break through barriers in your market that could be holding your practice back from achieving its goals? The solution is simple: Activate advanced online marketing strategies that will increase your local visibility and attract new patients. Continue reading to learn four exciting ways you can launch your dental practice into new realms of success.
- Your site will be ‘findable’ by search engines
- We offer full visitor reporting
- You will outrank your competition
- You will increase your visibility online
- We only employ ethical, white-hat methods to improve your ranking, which means the result will be long-lasting
- We help you achieve high ranking in your area
- We use reliable, effective SEO strategies
- Other important search engines will be considered
- We understand search optimization and our team delivers results
- We will enable patients to find you quickly on all search engines
- Comprehensive keyword analysis and research
- Mobile version optimization
ON-SITE VS. OFF-SITE OPTIMIZATION
WHAT’S THE DIFFERENCE? HOW DOES IT RELATE?
During the process of designing a website, we apply many SEO improvements to the backend and the frontend of your site. These are a few examples:
- Unique and personalized content (search engines love them)
- Meta tags, alt tags and title and description tags optimization
- Clean HTML5 and CSS3 code
- User-friendly navigation structure
- Optimization of file and image sizes
- Website speed optimization
- Website security protocol
- Effective inter-linking (links between different pages of your site)
- Google Analytics installation
- Google Webmaster Tool
- Google Sitemap submission
- XML sitemap
- Proprietary steps to improve your ranking
- Google Suggestion
- Google Performance Tests
- Google Data Structure Test
- Google Mobile Test
One of the most effective techniques to improve your ranking on Google and other search engines is to get links from other reputable websites to yours. Search engines consider each of these links as a vote. It is important to note that a simple link won’t count unless it is from a legitimate website. Purchasing links from link farms or irrelevant and low-quality sites can hurt your ranking. The only way of building a reputation and ranking for your site is to mimic the natural process of link and reputation build up. In other words, a website becomes popular when others talk about it and share it online. We will create that buzz on social media, forums and other websites that result in a higher ranking for your practice site. Below are a few examples of our off-site SEO techniques:
- Article submission
- Advanced search engine submission
- Web 2.0 sharing and engagement
- Unique article writing
- Keyword mapping
- New page suggestions
- Competitor analysis
- Anchor text optimization
- Inbound link build-up
- Directory submission
- And more
2. PPC (Pay-Per-Click Online Marketing)
Paid advertising has long been the fastest way to generate traffic and interest in a business, but the Internet is no place to attempt PPC advertising alone. In the right hands a paid marketing campaign can return a tremendous gain on your investment. In the hands of a novice, however it can prove very costly.
When you trust us with your PPC campaign, you can expect to see your business advertised on the very first page of Google search results within just 3 business days. You pay nothing to make your ad visible to the public – only for the users who take interest and click through your ad to your website. This instantly increases your visibility, even to those who do not click on your ad. As an added bonus, you only pay to advertise to users who are most likely to convert to customers – something that cannot be said for traditional media ads.
Our PPC advertising team specializes in:
- Keyword analysis
- Keyword selection
- Waste prevention
- Ad copywriting
- Keyword bidding
- Click-through rate
- Keyword quality score
- Landing page optimization
- Negative keyword selection
- Mobile marketing
- Video (YouTube) ads
- Content network ads
- Bing and Yahoo search networks
- Medical marketing
- Graphic design
- Google Analytics
- Google Webmaster Tool
- Google Adwords tests
- Budgeting strategy
- Ad ranking plans
- Ad rotation scheduling
- Ad extensions design
- Keyword matching categories
- And much more
WHAT IS ONLINE MARKETING? WATCH AND LEARN.
Google Partner Certification (which we have gained for all the members of our marketing team), ensures that companies that run client’s Adwords accounts have the expertise in these areas. Below are a few examples of the use of that experience helping our doctors improve the return on their investment.
Most PPC campaigns are not successful when inexperienced companies and individuals manage them. The main reason for that is the waste. Let us explain what we mean by ‘waste.’
PPC marketing includes a set payment for each visitor that views your website. Therefore, the goal of the program should be paying only for visitors that have a potential of becoming your patient. The setup of Google Adwords campaign involves more than 300 settings. One or two mistakes in this process could cost you thousands of dollars in waste. For example, you could be paying for a visitor that is not in your area. In other words, there is no chance of that person becoming a patient of your practice. Another example is when you pay for a visitor who is looking for a job, not a physician.
Filtering these unwanted visitors are the most complicated part of PPC management. And, that is where most newcomers fail.
Google’s goal has always been to improve the user experience. When it comes to online ads, that means delivering ads that are relevant to the user’s search intent. To encourage advertisers to create quality ads, Google has implemented a keyword quality score. The higher your score, the lower the amount you pay per visitor. Optimized360 specializes in getting the highest quality scores possible for your keywords which translate into a discounted rate for your advertisement. This is another, very important factor that justifies the use of our experts.
3. Social Media Marketing
It seems like everyone is active on social media these days. Even if you personally are not, your customers are. Businesses that ignore the power of social media effectively forfeit themselves from an opportunity to engage potential customers and generate new revenue. Unfortunately, many business owners are just too busy to maintain a constant conversation with the public or maintain long-term social marketing strategies that work.
We have an entire social media marketing team that works on your behalf. While you handle the day-to-day operations of your business, we go to work writing blogs, posting them to your social media accounts, and creating buzz among current and future customers online. We keep your business active on many of the top social media sites, including Facebook, Twitter, Google Plus, and more.
4. Local Marketing & Review Management
As a dentist, you work with patients within a specific area. Even if you have multiple practice locations, the vast majority of your patients probably come from a specific region or practice radius. Why waste your marketing efforts on covering a broad audience when you could be doubling down on the people in your local market?
Here at Optimized360, we help dentist like you compete by optimizing your local listings within the Google platform. When someone searches for a pediatric dentist in your city, we want your name to soar to the top of Google’s local results if you work within that specialty. Our team has a comprehensive understanding of how Google Maps, Google Local Listings, and Google Plus work together to help – or hurt – your visibility to potential patients. We can help set-up your practice for success both now and in the years to come.
Word of mouth has always been the most powerful form of advertisement. Today, online reviews make it easier than ever to find out the opinions of others. More and more people are looking to the Internet for recommendations and suggestions before making important consumer decisions. This is especially true when it comes to major choices, such as choosing a new family dentist or looking for someone who is experiences in dental implantology.
What are people saying about your practice online? There are entire websites created specifically to give consumers and patients a voice on the Internet. Sites like Google Plus and Yelp offer a speaking platform for consumers and patients who want to share their experiences – good or bad. It’s up to you to decide if you want to be part of that conversation.
What happens when a disgruntled patient shares a bad experience? Thousands of people might see it, and it could remain on the Internet for years to come. One person’s experience has the power to dissuade countless potential patients from visiting your office. Multiple bad reviews might even destroy and dentist’s online reputation altogether. So what can you do about it?
While online review sites are generally objective and unlikely to remove disparaging comments about your practice, there are other options. Here at Optimized360, we pride ourselves on our innovative thinking and creative solutions. We have created a competing online review platform that provides you – the dentist – control over your own online reviews. We have assisted multiple medical professionals in regain control of their online reputation through high-ranking, managed reviews that appear on the first page of Google search results. Contact our office for information or to see examples of physicians and dentists who have already taken advantage of this exciting technology.
Take Charge of Your Online Dental Marketing
Who’s in control of your presence online? If it’s not you, it’s someone else. Now is the time to establish your own dental marketing department and take your practice to the next level. Optimized360 offers an all-in-one marketing program, or you can pick and choose only the services you want. Some of our dental marketing options include:
- Internet Marketing
- Social Media Marketing
- Local Marketing and Listing Management
- Multi-Platform Ad Management (Google, Bing, Yahoo, Facebook, and more)
- Online Reputation Management
- Social Media Account Management
- Custom Content Creation
- And Much More!
Niche-Specific Results Just For Dentists
There is a reason so many dentists turn to Optimized360 for their marketing needs. We understand the complexities of marketing your practice because we specialize in the medical and dental fields. We understand your professional needs and concerns, including privacy issues, patient concerns, and the types of procedures that are relevant in your field. Our team can help you get the results you are looking for because we already know what you are looking for.
Forget the confusing contract, expensive set-up fees, and uncertainties that come with hiring other marketing teams. With Optimized360, you can cancel anytime, and we will never charge you a set-up fee to market your practice. We stand behind our products and services 100 percent. What do you have to lose? Contact our team today to learn how professional online dental marketing could improve your practice success.