When the internet initially exploded in popularity, many web designs were a fantastic array of blinding colors, blinking lights and scrolling images. The temptation to create a jazzy site design with all the available bells and whistles was just too much for many people to resist. Unfortunately for those who loved those designs, many visitors immediately navigated away from the pages due to the overload of sensory information coming their way.
Not too long after, sites that displayed a minimalistic, yet engaging, design quickly won out, creating the internet landscape seen most often today. In the end, the mantra, “Less is more,” rings true when it comes to creating a successful site design. Understanding the elements that make up an effective minimalist layout can help you create a dental or medical website design that works best for your endeavors.
Concise Brand Presentation
A concise brand presentation gives your website a professional edge against the competition. Clutter on the homepage immediately detracts from the branding of your clinic, however. Your clinic’s brand elements must be immediately visible and identifiable to let visitors know where their internet travels have landed them.
Visitors to your website should be able to instantly spot your clinic name and logo right at the top of every page. The overall layout, color scheme, and images also need to support the branding of your medical or dental clinic to make a lasting impression on your prospective and current clients.
Anything that steps outside your efforts to create an identifiable scheme for your brand can usually be omitted. If you feel the element is too important to omit, consider revising it to match the fundamentals of your brand to create a clean, cohesive site design.
Elements as a Visual Guide
The design must both attract visitors and keep them on the page long enough to impart the intended message. To achieve this feat, the elements on your site should act as a visual guide that draws the readers’ eye through the content on your page. Without a visual framework as a guide, visitors tend to skim from the upper left-hand corner to the bottom ride side in an instant.
You must identify the purpose of each element you place on the page, however, to keep clutter to a minimum. If the site content is too busy, visitors may skip over the most important parts of your content, failing to take in the information you share.
Only utilize one form of visual data, such as a video or infographic, for example, to avoid overwhelming or confusing your readers. Lead your visitors through the site experience and end with a call to action to seek care from your clinic to convert your readers to clients.
Power of Whitespace
Although each and every web page often feels like prime real estate, you should resist the temptation to absolutely fill the visual field with content, images, and other design elements. To keep the site design attractive and compelling, you must harness the power of whitespace instead. The blank areas on your web pages are considered whitespace, which helps to balance your content and lead visitors through the elements on each page.
The whitespace encourages visitors to slow down and read the text to learn more about your clinic’s services, location, and policies. When you place whitespace at the end of a paragraph, it encourages a pause that facilitates understanding of the provided information. Your call to action should always have a bubble of white space around it to help the information jump off the page and incite action from your prospective clients. In the end, whitespace is a vital element of an effective and lasting minimalist web design for optometrists, doctors, and dentists.
Speed and Clarity Rule the Web
Your site only has a few seconds to engage and impress readers with dazzling design elements and content. When you overload your medical website design with unnecessary elements, you bog down the system, causing the site to lag or even fail to load. Upon encountering this issue, potential visitors will very likely consider your site broken and move on within several seconds of waiting for the page to load. If these individuals write off your site as broken, it is highly unlikely it will receive a second click from them anytime soon.
You must ensure your site performs at lightning speed to avoid turning away visitors intent on reviewing your content. Your content should load immediately and offer visitors the information needed for a total understanding of each pages’ purpose. Visitors will not stick around to figure out exactly what you are trying to sell or tell them either, so make your message clear and immediate.
Effective Mobile Site Deployment
Many people squeeze their clinic research into the small moments between other tasks by using a mobile device to browse the web. Your site must be optimized for viewers on mobile devices of all kinds to facilitate engagement with these busy individuals.
At the most basic level, the overall site layout should have minimalistic elements that help it adapt to any screen size. Furthermore, you should use a limited number of images or visual data displays to avoid eating up your visitors’ mobile bandwidth.
To support touchscreen utilization, make sure your clickable elements have enough space around them to prevent misclicks from occurring. Visitors should be able to tap on your phone number to call and schedule an appointment without accidentally navigating to other areas on your site. By deploying a mobile optimized site, you allow your visitors to quickly and easily collect pertinent information about your clinic while on the go.
Creating A Modern Medical Web Design
Although whittling your website down to size can feel painful at first, your efforts will pay off in dividends in the long run. When you have a balanced layout and measured content on your website, you can rest assured your site sends the right message to your valued client base.
With a minimalistic approach, your prospective and current clients will be able to navigate directly to your site to learn about your clinic hours, location and contact information without becoming inundated with excessive design elements. An intuitive website design does the work for you so you can focus on utilizing other medical and dental marketing ideas to facilitate further growth of your clinic.