Keep an eye on these design tips and
your dental website will be a great success.
A dental website that’s up-to-date on the latest web design trends is an important part of your marketing arsenal. Think about it. You could run an incredibly well optimized Facebook advertising campaign or have an AdWords account that would make even the most seasoned marketer green with envy, but if the website you send people to appears outdated, then it isn’t likely to be very effective.
A clean website design keeps a potential patient’s focus primarily on your message. Sites with too much clutter are not as efficient and your message can get lost amid the clutter. This blog describes the various elements associated with clean design and provides steps on how to achieve a clean design that is both visually appealing and effective in communicating with potential patients.
Large ‘hero’ images that communicate the personality, brand and character of your practice should be seen as soon as someone lands on your website. These images can link to other pages on the site, include Calls-to-Action, or even have a form embedded from the start. The goal of the large statement image is to command attention and connect with the visitor as soon as someone gets to your site.
Black and white should only be a color scheme you stick to if that’s what your practice is all about. Use colors that say who you are in your dental website and be prepared to stand out from the competition.
Say goodbye to boring fonts like Arial. Now it’s all about stepping out on a limb and choosing unique typography that instantly tells people what your practice is about. Maybe it’s a modern block font or a romantic calligraphy that communicates class. Whatever your personality, choose a font that compliments it. Read more about typography in this blog post.
Consider the statistic above from comScore. If users spend nearly 70% of their media time on smartphones, wouldn’t it make complete sense to meet them where they are? And part of meeting a user where they’re at is anticipating and accommodating their needs. This is why creating a website that is mobile responsive is so important in 2018. Websites designed this way adjust themselves to look good on whatever device they’re being viewed on.
So a person looking at your site on an iPhone will see the same thing a person on an Android device sees, but it’ll fit each phone’s dimensions as if custom made for that phone.
This means that everything from images to your navigation to important Call-to-Action buttons will align in the ideal way to continue to move visitors through your website and marketing funnel.
According to NetMarketShare, Google drives 96% of mobile search traffic, it’s sort of a force to be reckoned with. With such an astounding amount of search traffic coming from Google, it’s critical that your dental website design aligns with their standards of SEO. In addition to taking into account whether a website is mobile responsive, Google also looks at how users engage with a website. The more engagement you get on a site the more that signals to Google that the website is something people find useful.
There are several ways to increase engagement on your site
Use of Video
Using videos on your website site is a certain way to increase engagement, keep people on your site for a longer period of time, get them to move through the site (which decreases ‘bounce rate’), and potentially increase viral sharing. This enhanced engagement tells Google your site is useful and relevant to the original search performed. The social shares, however, are real marketing gold. They not only signal to search engines your site’s efficacy but also get your name out to your loyal followers’ social networks. So, let’s say you post an educational video about teeth cleaning. One of your patients watches the video, finds it useful, and posts it on their Facebook feed. Suddenly their friends are watching it. A couple shares it to their networks, while another gives you a call to schedule an appointment. This is how social media marketing works. It gets your name in front of people using their online relationships. Video is an incredibly effective social marketing and retention tool.
A Solid ‘Contact Us’
You want to make it super easy for your visitors to contact you. If finding your contact information is difficult, most visitors will simply leave the site. Additionally, if this information appears “hidden” people are less likely to trust you. The first thing to do is add a HIPAA compliant contact form to your website. This allows people to contact you with confidence and security. Second, make sure your phone number is obvious and located at the top, usually in the upper right, of your website. It should be clickable on a mobile device so that it instantly dials your practice’s phone number. And, the number on your site should be tracked so you can see how many people are actually clicking it.
Add Social Icons
Social media is where your users spend a great deal of time. With that in mind, it’s important that you tell them where you are on social media. Include icons on your website that link directly to your social media accounts. Make sure these icons are both obvious and being tracked so that you can see the number of people clicking those links from your site to your social media accounts.
Design plays an important part in how people perceive a dentist’s website. So while you might have a mobile website, it’s important that you stay on top of visual design trends in addition to technology trends.
Need help bringing your dental website in line with these principles? If so, please contact Optimized360 and we’ll get you started.