There’s a very thin line between having secure information – and being at risk online. More and more websites are making the switch to becoming more secure with online tools available from Optimized360. Security is essential in today’s complex web ecosystem, user logins, patient health records, online forms, and other sensitive personal information is just waiting to be hacked by unwanted visitors.
Optimized360 provides the latest in keeping your data, and that of your patients, secure. With SSL Certificates, you’ll have the following levels of security and accessibility:
SSL stands for Secure Sockets Layer. It’s the industry standard in creating an encrypted link between a web server and a browser. Simply put, a web server is where all of your website’s information lives – pictures, written content, contact forms. Anything that is on a website lives on a server. Your web browser is what calls that data and displays it. By creating a secure connection between the two you’re ensuring any data that passes between the two is secure and protected. This technology is used by hospitals, financial institutions, schools, and e-commerce websites, in addition to being implemented to create secure websites for dentists and other independent healthcare professionals.
HTTPS (Hypertext Transfer Protocol Secure) is an Internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and your website. Users expect a secure and private online experience when using your website. We encourage you to adopt HTTPS in order to protect your users’ connection to your website, regardless of the content on the site.
Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:
Encryption – encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages, or steal their information.
Data Integrity – data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
Authentication – proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.
When you visit an unsecured website, your browser makes a connection with that website and transmits information publicly. Filling out a form or entering your credit card on an unsecured website means that hackers could intercept the information and steal your data.
By comparison, a secure website with SSL enabled will establish a tunnel between the server that hosts the website and your browser. Any hackers that try to intercept information cannot access the tunnel, which means any information you share on the website is secure. The secure connection and authentication happens in the background in mere fractions of a second and will not affect your website’s performance. Please contact us for more information about SSL
There are a number of visual cues that are immediately apparent for any website enabled with SSL. Let’s go through a few of them:
Yes! Depending on your subscription and security needs, you can enable SSL across all of your content – such as website, landing pages, and blog. Not hosting your content with Optimized360? Request a time to speak with one of our account consultants to get started.