Water is one of the basic Earthly elements that connects all living things. In web design, the use of water can indicate life, youthfulness, and even tranquility – three characteristics that work well for spas and wellness-based practices. It can also indicate purity or cleanliness. This makes it an excellent choice for use in practice websites based upon hygiene, such as dental offices. In some cases, we use imagery containing water to help medical practices and service-based businesses better identify with patients who are located in a particular geographic location, such as in cities that are located near beaches and oceans.