Overview of the Design
For the patients of Thomas Michael Kennedy Family and Cosmetic Dentistry, special treatment is the rule – not the exception. Our team’s focus on this prosthodontic website was to underline the general dental services available from the practice while marketing prosthodontic services at its core. This meant creating a site that exudes warmth with an emphasis on state-of-the-art technology and care.
At first glance, the site appears traditional with a modern flair. A user-friendly menu is visible on the home page, along with an immediate opportunity to schedule an appointment. Moving down the page, visitors are greeted by smiling faces, including Dr. Kennedy himself. After a quick summary of the office experience, visitors are given a more formal opportunity to request an in-person consultation through the site’s scheduling feature. For those still seeking additional information about the practice, additional pages offer a more in-depth view of the office, state-of-the-art equipment, the team, and the services they provide. An extensive patient education library also satisfies a visitor’s need for additional information about a particular condition or procedure.
Use of Colors
At Thomas Michael Kennedy Family and Cosmetic Dentistry, every guest is treated like royalty. Because Dr. Kennedy wants everyone who visits to feel important and appreciated, we selected a regal color scheme with shades of purple to compliment that ambition. From deep royal hues to light shades of lavender, it comes as no surprise that the Thomas Michael Kennedy team will roll out the red carpet for its guests. We believe this bold color palette communicates the expectation of high-end treatment and the very best care possible in the Madison area.
Analysis of Design Elements
In today’s fiercely competitive dental marketplace, prosthodontists and general dentists need highly advanced dental web design elements if they want to stand out from the competition. In the Thomas Michael Kennedy prosthodontic website, we surprised visitors with highly responsive special effects right from the start. What appears to be a beautiful set of welcome images transforms into a responsive service feature as the user scrolls over the pictures. This unique effect piques the curiosity of visitors, leading them to learn more about each of the spotlighted services available from the practice. We complement the site’s theme with subtle curves and cursive fonts that help to soften the image and give it a formality.
Prosthodontic and general dentist marketing is all about appealing to the needs of new patients. For those looking for a complete smile makeover, there is little doubt after viewing Dr. Kennedy’s site that this is the practice for them. In addition to providing multiple opportunities to schedule a consultation or contact the office by phone or email, this site treats viewers to a glimpse of the total guest experience, from warm towels to television and entertainment media. Dr. Kennedy also retains dedicated space within the website to offer special promotions at his discretion.
Image the Website Reflects
We minimized the use of margins on this site with wall-to-wall imagery that is designed to connect with the emotions of a potential patient. When we place pictures of smiling people on a dental website, we help visitors instantly connect with them and the practice they represent.
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