Soistman Family Dentistry is all about helping patients live healthier lives. They provide a caring and nurturing environment where comfort and health are of the utmost importance. Located in Centreville, Maryland, we created a website that would not only reflect the specialty at hand but also highlight the cultural aspects surrounding the seafood-famous state.
We made sure to follow the Soistman mission statement by formatting the home page accordingly. When there are so many dental websites out there, you truly have to stand out to grab traffic engagement. The home page is home to various credentials and testimonials about the company. You will also find important service information as well. The design is built to be both modern and spacious. There is a revolving image gallery on the landing page and a personalized logo with a playful font to tie it all together.
Use of Color and Design Elements
We used a sea-green color theme to match the natural surroundings of Maryland. The use of green over the spacious white background allows readers to read through the website without feeling overwhelmed. When you scroll over certain calls to action, you are greeted with a slight popping effect that adds a tad of modernism and flare to the design. This also allows the words to stand out, just a bit more without coming off as too pushy or aggressive.
One standout feature on the website is the lack of a traditional navigation menu. In its place is a hamburger menu. This allows more interface space for the readers as well as opening up the top banner for contact information and social media links. The about us tab is home to current promotions and their blog. The site is designed to integrate volume with style. On most pages, there is a gliding effect that catches the reader’s attention.
All the images on the website are professional and uplifting. They even have a smile gallery or a before-and-after section under the navigation bar that can be the deciding factor for many scrutinizing patients. Although the testimonial page is on the shorter side, it is diverse in content and features a contact form for any additional questions the patients might have.
When you combine all the imagery and visuals with the rich amount of informational volume, you have the blueprint to successful website design. We implemented multiple links to their social media throughout the various web pages. If you ever get lost, all the contact information is located on the top and bottom banners of each web page. As an additional bonus, they also list their new patient forms directly on the website. This allows optimal access and less paperwork when it comes time to swing by their Maryland office.