Paul Jang Dentistry

Paul Jang Dentistry

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At Paul Jang Dentistry, dental care should never come at the expense of the patient’s comfort or convenience. Dr. Paul Jang created a dental office focused on top quality dental treatments in a relaxing, friendly and safe atmosphere. Believing in treating every single patient like members of their own family, Dr. Jang goes above and beyond – one hundred percent of the time! We made it our mission to match his drive when designing his website.

Overview Design

The website uses a full-width layout to cover a range of information on every page. The home page uses square borders to separate the different services offered. A rotating photo gallery along with the office’s contact information spans a majority of the home page. Scrolling down, you will notice the office’s mission statement along with special in-house promotions and real testimonials from previous patients. We rounded out the home page by including the latest articles in their blog for more reader engagement

Use of Colors

To match the dentistry field, we went with a simple color scheme of blue and white. Blue and white offer a stable contrast that pops well when used to highlight a call to action. The white space helps the blue stand out amongst the text. Blue is primarily used on the navigation bar to add a splash of color and bring a sense of hope to the readers.

Design Elements

Dr. Paul Jang wanted a personalized logo that would help his site stand out from all the other dental websites. We used his initials to create a sleek, modern, one-of-a-kind logo. We also focused on the spacing while creating his website. All the spacing around the website is expertly managed. The navigation menu also has drop-down elements to help readers find what they need quickly and effectively.

The our office tab in particular also offers the educational background of the staff along with actual photographs. This can help create a sense of personability for first-time site visitors. The service tab expands on all the different procedures available by the California natives. When you click on each procedure, you are taken to another web page to learn more about the specifics involved. All the pictures on the website also directly reflect the professional matter that Dr. Jang and his staff operate under at all times.

Marketing Aspect

Always available at the top of any web page, we added the office’s contact information. This means that site visitors will always know what number to call when it is time to commit. For new patients, paperwork can be nerve-wracking and bothersome. Dr. Jang went out of his way to include patient forms on his website to help with this issue. Once visitors fill out paperwork, they are more willing to convert into actual patients.

Dr. Jang also offers in-house promotions. We made sure to highlight this throughout the website. In addition, Dr. Jang’s staff also runs a blog. Blogging is one of the best ways to grow your site organically as it often informs patients about the newest dental news. When you educate your viewers, they tend to want to stick around. We implemented multiple links around each blog for optimal site engagement.