Niile All-in HomeCare is dedicated to providing at-home care for families, veterans, and seniors. Caregiver work is all about being compassionate and understanding. Heading into this website design, we understood that it was our mission to provide Niile with a custom design layout that would instantly welcome visitors in with a warm, professional approach.
From the elements of design to the images on the website, the entire website is dedicated to making a memorable first impression. The start of any long-term relationship begins with a compassionate greeting. We dedicated the homepage to the different services and assistant solutions available to seniors and veterans. We also placed compelling, warm images next to the services to add another layer of visuals and warmth to the homepage.
Use of Colors
We highlighted certain aspects of the website with gradients to give the layout a lighthearted feel. We also used a blue-green color palette to represent reliability and health. We also used a touch of gold – primarily to highlight the call to action buttons and headers to add a hint of lux and class. Because we were dealing with the elderly, we wanted to ensure that they felt cared for and understood when committing to Nille All-in HomeCare.
Analysis of Design Elements
For increased engagement, we placed a widget for patients to schedule an appointment with a caretaker assessment and a button to instantly call the office. This allows optimal responsiveness from the patients that visit the site. We want patients to have access to reaching a caretaker at any time! In addition, the website is spaced out evenly by implementing square borders that keep a perfect balance between images and text. As stated earlier, all the images on the website are warm, family-friendly, and welcoming. To wrap the design elements together, we added a slight animation over the different tabs on the navigation menu when you hover over it. This is a great addition for elders or veterans who may have trouble with smaller text or visuals.
The last thing any caretaker or senior needs is to have their important information stolen! Niile has taken this into consideration and has implemented SSL Security into their website. Going hand in hand with the patient audience, Niile’s website also complies to the Americans Disabilities Act by adding ADApt on their website. This means that seniors and anyone with any sort of disability can adjust the website accordingly by simply utilizing a single button!
Image the Website Reflects
From the marketing to the design layout, Niile’s website gives the impression of companionship and helpfulness from the get-go. Caretakers are displayed as friendly and warm throughout the images as well. When in search for a caretaker, every little mannerism and display matters. We made sure to build and develop the website accordingly.
Niile All-In Home Care Healthcare Website Designed by Optimized360