EZ Dental Clinic – Bellevue, WA

EZ Dental Clinic – Bellevue, WA

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Based in the Bellevue area, the team at EZ Dental are focused on a comprehensive approach to oral health. Patient education is important to them. Listening to the patient and catering to their needs is evident in their mission statement. The EZ Dental team is trained with state-of-the-art dental procedures and techniques to ensure that patients get the treatment they deserve. As a family-owned dentistry for over 20 years, we made sure to create a custom website that stands heads and shoulders above the competition.

Design Overview

When you first enter the website, you are greeted with a full-width layout rather than a traditional site with marginal spacing. With a full-width layout, you can pack in more educational information for the patients. The homepage features a link to all the dental treatments available along with a contact form to request an appointment. Further down the home page, you are shown actual patient reviews along with an interactive map to help patients locate the dental office. The navigation bar is home to additional testimonials, patient forms, and a smile gallery.

Use of Color

Bellevue is a city that is located across Washington Lake. It is known for its high-end fashion and tourists. The name itself is synonymous with class. We took this into consideration and used a dark color scheme that consisted of a black background with a sea blue font to match the city’s surrounding aesthetic. The sea blue is predominately featured in places where there are calls to action. These links pop when scrolled over. The black background on the homepage immediately catches the eye of the readers. On the other web pages, we used a white background to help reading accessibility.

Elements of Design

CTA

When incorporating multiple elements of design in any website, you want to make sure that everything flows together. We made sure spacing was expertly managed throughout the site by using white space to establish image areas and frame text. Navigation is spacious. No matter which web page you are on, the navigation menu is always available.

The service tab in particular displays all the procedures and services offered. Each service is displayed side-by-side with a professional image. When you click on the actual title of the procedure, you are redirected to an additional page that breaks down the procedure in more detail.

Use of Images

Smile Gallery

The images on the website are a clear reflection of the cosmopolitan population of Washington state. The professional and streamlined design of the site used in the front banner speaks to the professionalism of EZ Dental. Each picture on the website serves to help make information more digestible and visual. The smile gallery is also a great testament to the work done by the Washington natives. The smile gallery features multiple successful before-and-after procedure images. Seeing is believing! Establishing a sense of security with your patients is key!

Marketing Aspect

We made it extremely easy and accessible to schedule an appointment by adding a contact link on the front of the home page. EZ Dental’s social media is also conveniently located at the bottom banner of each web page next to their different services. Their smile gallery also reveals successful patient results at the office. To top it all off, the patient forms are also available on the website to allow optimal convenience and accessibility.

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