Overview of the Design
This custom chiropractic web design is built on a traditional layout with an upper navigational menu and a general welcome page. Since we chose a large header image, we let it set the background for a brief introduction to Dr. Hutt and the types of services he offers at his practice. Next, we give visitors the opportunity to redirect to specific areas of the website based on the types of symptoms they are experiencing.
The remainder of the website contains information about the staff and office, as well as an extensive patient education section with information about chiropractic. We also included a patient testimonial section where the practice can receive and display the comments of satisfied patients.
Use of Colors
We opted for a dark navy blue contrasted against a lighter slate gray and blue background. These not only compliment the chosen header image, but also speak to the complexities of chiropractic treatment. Chiropractors often find that painful or uncomfortable physical symptoms have a much deeper root, often caused by subluxations, dislocations, and other issues deep beneath the surface. The colors chosen allude to the chiropractor’s ability to bring unseen complications to the light.
Analysis of Design Elements
This is a highly informational chiropractic website. We wanted to provide visitors with all of the information they need while still creating a space that appears modern and fresh. The home page contains multiple menus and navigational areas with links and images that subtly respond when hovered over. We also included a patient portal for existing patients to securely access their accounts. Finally, the patient forms section allows for rapid download of new patient forms in order to minimize in-office paperwork.
Online chiropractic marketing is a complex effort that Optimized360 has experience great success in achieving. Paid advertising and organic site optimization drives traffic to the website, but additional marketing is needed to convert visitors into new patients. The home page on this site offers the opportunity to contact the office for more information or to request an appointment directly from the website. Beneath those links, we included links to the practice social media accounts, which provide a steady stream of information for patients and potential patients between visits. We also included a patient testimonials section where existing patients can submit reviews about their positive experiences.
Image the Website Represents
This website projects a very sophisticated image – one that implies the practice is capable of handling even the most complex of musculoskeletal issues. By far, the most prominent image on the website is the homepage header image, which depicts the reciprocating skeletal image of a person who appears to be in pain. The image marries the science of chiropractic with the real life needs and concerns of Eden Chiro’s patients.
Website Designed by Optimized360