Beverly Care aims to not be just your typical healthcare clinic. Located in Montebello, California, Beverly Care understands the importance of patient satisfaction and trust. As a result, Beverly Care provides individualized attention and personalized treatment for each and every patient that walks through the office doors. We created a website that would help highlight the importance of doctor-patient relationships to the Montebello natives.
To match their mission statement, we went with a modernized, full-width website design. When first-time web visitors enter the website, they will immediately be captured by the alternating image gallery that radiates over the home page. Not only does this create a beautiful aesthetic, but also helps readers zone in on the different services and options offered at Beverly Care. There is also a secondary navigation menu that redirects visitors to various areas on the site, such as scheduling an appointment or meeting the doctors behind the magic.
The home page is all about using crisp, modern images that help convey a sense of helpfulness and optimism. Our use of color also helps strengthen this perception.
Use of Color
The website uses a blend of both blue and orange in addition to the visuals to create a stand-out design. Together, these two colors create a welcome contrast with all the different calls to actions on the website. Orange jumps out at the web viewers without coming off as too aggressive or flashy – a perfect calling color for users to interact with. Blue helps set a gentle, but professional tonality to the entire site. Given that Beverly Care services to a wide array of clinical services, using blue on a healthcare based website only makes sense!
When you are marketing for any website, you want to make sure that the colors you provide match the specialty. We never want the color palette to overshadow any of the actual content on the site. The colors we chose to complement the typography and the overall layout of the website.
Beverly Care is a highly visual website with many modern design elements. Most notably, visitors will notice the scrolling header images on the home page that fade into another. Space is expertly managed to create optimal reading digestion for incoming patients. Square borders also help create perfect harmony between text and visuals.
The service tab in particular displays all the procedures and services offered. Each service is displayed side-by-side with a professional image. When you click on the actual title or picture of the procedure, you are redirected to an additional page that breaks down the procedure in even more detail.
No matter what web page you are on, the navigation menu is always going to remain available. Regardless of where you want to go on the site, always having the navigation menu at your fingertips means that you are never more than a couple of clicks away from where you want to be.
Image the Website Represents
When dealing with such a sensitive topic, you want to make sure that the images you use on the website match the tone and manner of the profession. We balanced fun with professionalism with the images used on the website. We made sure to make the images family-friendly for both the younger and older audiences. The bright colors surrounding the website also help create an impression that is both approachable and professional.
Located on the navigation menu, patients will find a dedicated guide just for them! This guide includes registration forms to help facilitate the registration process as well as access to the office’s patient portal to pay your bills online. For patients that are more comfortable reading in another native language, we also included a language translation widget near the top of each web page.
Healthcare can be expensive; Beverly Care understands this. We made sure to feature their financial assistance programs on a widget beside the patient care forms. Located on every webpage, we highlighted the fact that Beverly Care offers walk-in and same-day appointments on the bottom banner. On the top banner, you will find quick and easy access to the clinic’s Facebook, office number and email.