While you take care of your patients, you can trust that Optimized360 will work diligently in developing and executing online marketing campaigns that present your dental practice or medical office in the most professional, effective and affordable methods.
Small dental practices and other medical offices can stay relevant, competitive, and be found by prospective patients through the effective use of online marketing. Thanks to the rapid growth of the Internet, small businesses are in a great position to compete alongside larger organizations through the utilization of integrated online marketing strategies.
Through paid online marketing, your practice can advertise to a very targeted and specific group of prospective patients at the exact time they are looking for your services online. Imagine seeing your name or practice listed on the first page of Google search results – above your competitors – within just 72 hours. That is what’s possible with PPC marketing from Optimized360.
Sometimes, and in some competitive markets basic SEO and PPC may not be enough to obtain the desired results. We will broadcast your story to the right audience with display and video ads across a variety of targeted online resources.
There are over 3 billion users online. Social media has become a cornerstone of our culture. Since most potential patients have at least one social media account, we encourage dentists to maintain an active presence online. Of course, your busy schedule may not facilitate frequent social media monitoring and posting.
4 out of 5 potential clients can be influenced by online reviews—good or bad. What happens when a disgruntled patient shares a bad experience online? Thousands of people might see it, and it could remain on the Internet for years to come. One person’s experience has the power to dissuade countless potential patients from ever visiting your office.
People trust search engine results, organic and paid. In fact, 90 percent of all searches never reach beyond the first page of results. The process of SEO (Search Engine Optimization) is more than the placement of keywords. A successful campaign relies heavily on publishing relevant content, updating that content regularly and creating a positive perception of authority within a given market segment. All of this needs to be done in a way that follows the best practices and guidelines of the top search engines.
There is a reason so many dentists and other healthcare professionals turn to Optimized360 for their online marketing needs. We understand the complexities of marketing your practice because we exclusively specialize in the medical and dental fields.
We understand your professional needs and concerns, including privacy issues, patient concerns, and the types of procedures that are relevant in your field. Our team can help you get the results you are looking for because we already know what you are looking for.
“I practiced dentistry for over 20 years. Through my intense desire to stay ahead of my local competition and to build my various practices, I would spend countless hours, days and weekends learning and experimenting on what I could do myself to brand and promote my practice online without compromising the quality of the work I provided. What I learned forever changed my professional future.
Before I founded Optimized360, there were no marketing companies that knew the our world like a doctor does. Dentists and other medical professionals aren’t comfortable having to fit into a mold, and we don’t like the cookie-cutter or assembly line approach to running our practices. Doctors provide care for people. We don’t call our patients leads or prospects and we don’t focus on ROI or KPI. That’s why it is so challenging for us to communicate the marketing wants and needs of our practice to a marketing company or web design firm. It is difficult and terribly time-consuming.
The typical web design company has no appreciation for what you face all day. That’s why Optimized360 was created. For Doctors by Doctors. We know and understand your practice management model, your budget concerns, your ambitions and your goals. And we know how to help you achieve these. Today, we build stunning, effective, patient-focused websites and develop successful online marketing programs for dentists and other medical professionals. We provide our clients with exclusive and custom website designs, original professionally-written content, photography, imagery and even videos so you don’t have to be an expert in a field outside of your own.
With a website from Optimized360, your medical or dental practice will surely look unique, not like any other website. It will professionally convey your brand and reputation, and if you don’t have a brand – together we will build one. And if being found online by new patients is one of your objectives, our proven online marketing programs will accomplish this goal. We are honored to be considered as your online marketing partner, and we are eager to earn your trust. I strongly believe that you deserve a website and online marketing as awesome and impressive as you are.”
Dr. Sean F., CEO