In today’s technological age, having an online marketing presence is both essential and effective for your dental practice. However, marketing across this cyber frontier means possibly encountering the bandits of the wild, wide, web. Internet hackers are a constant threat to your online presence, but there is something you can do to protect yourself and your patient’s information.
SSL, or Secure Sockets Layer, is the most current defense against online predators. By intergrating with SSL, all the data moving between your site and the host’s server remains encrypted, ensuring that it is not accessible to hackers. Encryption of data is important because it means that even if the data is intercepted, it will remain unreadable and essentially useless to hackers.
Not only does the presence of a SSL protect sensitive information, but it signals to your patients that your practice is both trustworthy and established. Websites using a SSL are immediately recognizable through their use of “https” with a lock symbol instead of simply just “http”. More and more patients will begin looking for this when providing sensitive information, and your website may be passed over if it is not SSL protected.
In addition, using a SSL encrypted certificate will help boost your SEO since search engines prioritize websites that are SSL secured. SEO is evaluated by Google on the basis of security. Simply stated, the more secure your website is, the higher Google places it in the search results. Conversely, poorly secured sites move further down the list, resulting in a decrease of viewer traffic.
This is why it’s also important to use officially recognized encryption SSL certificates, such as Trustico. Not all SSL’s are the same and it is important that you pick a reputable SSL to assure you’re receiving optimum security for your site. Trustico has several options available depending on your website’s specific needs. They also specialize in providing SSL certificates to healthcare providers and they use the latest security options.
Even if your practice is on the smaller side, it is still important to secure your website with SSL certificates. It has been found medical information is more valuable to hackers than financial information, and smaller practices are all potential targets to hackers looking to steal personal information. Not only does SSL security prevent your patient’s information from being stolen, but it also confirms that your dental practice is compliant under HIPAA regulations.
The Health Insurance Portability and Accountability Act (HIPAA) provides security measures that must be followed to assure a patient’s medical information is safeguarded. All dental practices must be HIPAA compliant and SSL certificates accomplish this. Without compliance, your practice may receive a fine that increases over time. Using a SSL certificate is a simple way to avoid that.
Overall, using an encrypted SSL certificate to secure your dental website can provide only benefits to your practice. As medical professionals, it is your duty to do no harm. In this digital age where information is so easily accessible, that duty extends into the protection of patient’s personal information. Securing your site with a SSL certificate is now a modern necessity to assure your patients receive the best care.