Are you looking to develop and launch a great dental website? If you want to attract and maintain clients, it is critical that you have a website that is both engaging and professional. Your dentist website should be a great representation of your brand and reputation. And that starts with the right design with the style and features that your patients expect to find.The following are some of the things you should look for in a brand new website:
A great dentist website will have an engaging design that is attractive to the eye and intuitive to navigate. Don’t waste precious time for potential clients by having them dig for information on the staff members. They also want an easy and self-explanatory process of booking an appointment. Provide all this information and make it as attractive as possible.
HIPAA-Compliance, Security and Great Add-Ons
It is important that you have an HIPAA-compliant dental website. That is the only way you will be able to send ePHI, through encrypted email addresses. Essentially, a dentist website should be SSL certified to provide security to the data sent and received through it. Any patient fill-in forms should also be HIPAA compliant. That way, you will be able to receive forms from new patients instantly and securely.
There are a number of patients who will want to connect to your dentist website through a mobile device. To make it easy for them to connect with you, it is important that your website is made accessible through mobile devices. What you should have is a responsive design that works on several platforms.
SEO Friendly & Strong
Google has become the easiest way for patients to find a dentist when they need one. Ensuring that your dental website appears top in search results is, therefore, critical. As a way of ensuring the website is SEO friendly, use relevant keywords in the title tags, create a separate webpage for every service, and include your name, address, and phone number on every page. A verified profile on Google My Business profile should be linked to your website for the best results.
Speaking To Your Audience
It is important that the overall look of your dentist website reflects your client demographic. If all you do is treat children, make your website reflect that. You can do that by including photographs that show your type of audience. As such, a person dealing majorly with kids should show smiling faces of the young ones. That is a guiding principle that will attract all the potential clients to your website.
Call to Action
What is it that you want your clients to do when they visit your website. Don’t forget to include a call to action section. If what you want is for your clients to sign up, make that easy for them by providing a tab on which they will click to get to the necessary page. It is in this section that you also get to provide your name, address, and telephone number. Make it as easy for your clients to reach you when they want to.