Top 4 Things Chiropractors Should Know When It Comes to Website Design
Website Design for Chiropractors is one of the most important marketing strategies for chiropractic offices.
A great website is essential for any chiropractic practice. For many patients, Chiropractic Websites are the first place that they interact with chiropractors. Your website has the power to bring in new patients. On the other hand, if it is not done right, it can be very costly and may even drive away existing patients. A website that is hard to find only serves to annoy your faithful patients when they want to locate your telephone number or other important information about your practice.
Building a successful website for your chiropractic office requires knowledge of both marketing and design. Website design is not easy and many people think only about the aesthetics of their website, but there are many other things that are very important when it comes to website design. That is why it is so important to enlist the assistance of a professional chiropractic marketing firm to help you create a website that will help your practice attract new patients.
#1 Custom Websites are Superior to Template-Based Websites
When it comes to marketing your chiropractic practice, a professional website is essential in attracting new clients and providing a way for your loyal customers to quickly obtain information about your practice. You can choose to use a website template or have a website custom designed. With a template, you simply choose one that you like and then your information is plugged into the website. Whatever you do, do not go with a template. Although they may initially be cheaper, there are some disadvantages in choosing a template for your website. Also, in the long run, it is often more expensive than just creating a customized website. Here are the disadvantages:
- Web sites that are created using templates are penalized when it comes to search engine rankings.
- A template can hinder your search engine optimization or SEO efforts.
- Template-based websites appear less professional than custom websites.
- The template is generic. You must take the time to edit it to fit your particular practice.
- Templates can result in duplicate content. Google penalizes duplicate content, which hurts your search engine rankings.
A custom website for your chiropractic practice is individualized, just like your practice. It offers a more personalized experience for your patients.
#2 Search Engine Optimization
Search engine optimization or SEO for Chiropractors refers to optimizing your website in such a way that it ranks high in search engine results. Ranking high in search engine results will help you attract new patients and keep your current patients happy as they will be able to find information about your practice easily. Search engine optimization is an art that requires know-how and technical knowledge to get right. When choosing a firm to help with SEO for Chiropractors, keep the following tips in mind.
Know the Different Types of SEO
- On-Site SEO
This refers to things that you can directly control on your website, such as keywords. On-site SEO for Chiropractors helps customers find your practice. Therefore, it is essential to have effective on-site SEO to attract new customers. Besides keywords, here are some other elements of on-site SEO:
- Page title
These are all an important part of your website and SEO strategy. A good chiropractic marketing firm should start with your on-site SEO, but they should not stop there. They should also look at your off-site SEO.
- Off-Site SEO
This is everything that happens to your website that is not directly on your website. Off-site SEO helps your chiropractic practice improve its search engine ranking and stay at the top of search engine results.
Off-site SEO is more difficult to control than on-site SEO. Therefore, many website design firms claim that they do SEO, but they are referring to on-site SEO. This is misleading, and it hurts your marketing strategy as off-site SEO is essential in search engine rankings. Therefore, when choosing a firm to design your website, ensure that they do both on-site and off-site SEO.
#3 Look at Both the Upfront Cost and the Monthly Cost
When choosing a company to design your website, ensure that they offer fair, transparent pricing. Many companies offer a low upfront cost but then charge a high monthly fee. This is seen particularly with companies that use templates. They will charge an ongoing monthly fee as long as you have a website with them. This can cost prohibitive in the long run. With a custom website designer, on the other hand, there is usually an upfront, one-time fee. Although it is more expensive than for a company that charges monthly fees, you save more in the long run. This results in a bigger ROI for your advertising funds.
#4 Do Not Sign a Contract
It was once a standard practice in the chiropractic website industry for companies to require a lengthy contract to set up a website. Although this practice is quickly losing popularity due to the numerous disadvantages that it offers, many doctors still do it. Here are the problems with signing a contract to set up a chiropractic website.
They Are Long
Many contracts are 3 or more years in length. Many chiropractors get locked into 3-year contracts with companies that provide subpar service.
There are Steep Penalties for Breaking the Contract
If you break the contract, you can expect to pay steep penalties for doing so. Even if your practice goes out of business, you are often required to continue to pay the contract.
When choosing a website design firm, look for a company that does not require a contract. This will help to ensure that you receive exceptional service and fair prices. A marketing company should not have to trap clients into long contracts if they provide good service.
These tips will help ensure that you use a marketing firm that provides excellent Chiropractic Websites and Website Design for Chiropractors. They will also help save your money while driving new patients to your website and retaining your current patient base.