User experience. It’s one of those buzzwords that you’ve likely heard mentioned in meetings and seminars. You may have become numb to it, but user experience is absolutely crucial when it comes to keeping visitors on your website and getting them to take action. One of the foundations of a good user experience is ensuring your medical website design is cross-browser compatible.
What is Cross-Browser Functionality?
Cross-browser functionality refers to a website’s ability to function in the wide variety of browsers available. Internet Explorer, Chrome, Safari, Opera – each of these browsers display your website. However, each one might not display a website’s features the same. A website that’s cross-browser compatible is intuitive enough to be able to display or hide features based off of a browser’s capabilities. Browsers that are older, low-tech, or simply not updated often have difficulty discerning how to display website elements.
Make the Process Seamless for your Clients
Making your medical website design cross-browser compatible is particularly important. Your patients come from a diverse background and deserve a website that caters to their needs. Much of today’s web traffic comes from mobile devices such as cell phones and tablets. From Apple to Android to Windows devices, each phone has a different browser and screen size. While some of your web traffic might come from mobile devices, other segments from traffic come from desktop devices and laptops.
When a patient is looking to book an appointment or searching for a doctor or dentist who specialized in their needs, they should be able to find an answer on any device. For example, let’s say a patient is leaving their general dentist and in need of a periodontist. They could wait until they get home, where all of their other responsibilities beckon them, to perform a search on their desktop, or they could search from their phone. Consider the fact that they could perform the search on their phone, find your website, and feel as if their questions have been answered. They could then decide to continue researching once they get home, only to find your website and have difficulty navigating it because it’s displaying differently on their desktop’s browser than your phone’s.
You wont be reaping the rewards of your medical marketing strategy should you lose a patient or prospective patients because of one person’s bad experience. Creating a website that truly caters to patients and answers their important questions is your first step in making a patient feel valued and important. A large part of being a medical professional is listening, and that starts with how well your patient can navigate your website and get the answers they need.
Making your medical website cross-browser compatible requires you to have an experienced team behind you that understands the ins and outs of this important parts of website design.
Our team at Optimized 360 brings years of experience in developing websites that follow the important guidelines of cross-browser compatibility.
Cross-browser Compatibility Basics
- Keep your design simple. Your web design team will understand how make your website attractive and simple, without sacrificing quality. Don’t confuse simplicity, with a lack of creativity. Every website we design at Optimized 360 is both simple, yet elegant, attractive, and cross-browser compatible. Simple website design relies on the basics, like a website header, footer, and body. Features like sidebars or floating widgets tend to look good on more modern browsers like Firefox, but often render inappropriately on out of date browsers.
- Test the website in all browsers. Our team has access to a wide variety of devices and browsers, so while your medical website is being developed we can see how it displays in nearly every browser out. Testing the website in a variety of browsers allows developers to see how the website looks in browsers. And, if there are any issues, they can troubleshoot and understand how to remedy the issues. Our team has access to tools like Adobe Browser Lab and several others that provide a complete view of the website and how your visitors might experience it.
- Avoid websites built in Flash. Although Flash can be used to make websites interactive, it’s an outdated technology that doesn’t accommodate individuals who might have accessibility issues, search engines, and mobile device users. If there’s a particular feature you want that requires Flash, talk to our team about alternative options that would better serve users.
- Don’t create a separate mobile website. Separate mobile websites are literally different websites that would appear on a user’s mobile device if it was detected that they were visiting from one. These separate sites required additional manpower to manage and update separate of the desktop site. This practice used to be done several years ago, however, responsive design is now the latest technology. Through responsive design our designers and developers make websites that are cross-browser compatible and work on nearly every device out there.
- Use quality images. While we can and do provide practices with stock image, more often than not we rely on medical practices and dental offices providing us with images. Now more than ever it’s important to provide us with the highest resolution images available, so they render properly on all browsers and devices.
Cross-browser compatibility is crucial to a good user experience and an absolute must for your medical website design. Your medical or dental website caters to patients from all walks of life. And each patient deserves an experience that meets their needs. Cross-browser compatibility provides each user of your website with a customized experience that helps give them the best impression of your practice.
At Optimzied 360 we have an experienced team that deals extensively with websites for healthcare professionals, including dental offices and medical practices. From troubleshooting current issues to a complete redesign with responsive CSS, we’re here to help. And, we can help give your practice and patients the website they deserve. So why not contact us for a website that’s attractive, fast, and capable of getting you quality leads. We’ll listen to your needs and make sure you’re satisfied with your medical practice’s website.