The Do’s and Don’ts of ‘Do It Yourself’ Dental Marketing
DIY – Do It Yourself. It’s an empowering term. It makes you think you can do anything. And while that might be the truth, it’s only half of the truth. The other half is that while you might be able to do it yourself, you probably won’t be able to do it as well as the experts. Anyone can drill a hole in some plywood, but the experts can do so and build a sturdy house. Anyone can pull a tooth out, but you’d be foolish to try it yourself in lieu of going to the dentist.
Similarly, anyone can make an attempt at marketing, but there’s a reason why DIY marketing should really be left to the experts. Today’s dental marketing landscape is quite different than what it was even ten years ago. Now, dentists are encouraged to partner with marketing experts in their marketing strategies, so they have an active role in understanding and decision making.
If you’re looking to do it yourself, here are some things to consider before you get started.
Do Seek Help From the Experts
In today’s world of drag and drop website creators, it can be tempting to try and build your own dental website, but doing so could be disastrous. Instead of journeying into a world that is not only confusing, but also incredibly time-consuming, partner with a firm that has experience building websites for dentists.
You can leverage their expertise to get an effective website while giving input on designs, color schemes, fonts, and content that speak to you and your office’s unique personality.
Don’t Try To Copy Your Competition
Sure, your competition down the street might have an amazing website and marketing campaign, but you aren’t them. Don’t do your practice the disservice of simply mimicking what you see others doing. Instead, make it a point to build your own marketing strategy around your unique identity.
Set yourself apart and use your uniqueness as a way to sell yourself to those seeking your services. In doing so you’ll almost certainly be successful and through this strategy be even better than your competition.
Do Invest in Quality Marketing and Advertising
When you invest in quality marketing and advertising, you’re leaving it to the professionals, but have an opportunity to give your input. Any marketing firm worth trusting will give their clients the chance to play an active role in audience analysis and use of data to create a strategy that’s effective.
Don’t Abandon Social Media
It’s easy to get excited about social media, build your pages, and expect people to come. But the reality is most businesses forget about their social media and make a meager effort at ensuring their pages are kept up to date.
BY regularly posting and making your social media pages a place where people will want to come for information and interaction, you’re staying a step ahead of most other dentists and keeping your name in front of your audience.
Do Focus on Reviews and Referrals
Your online reputation plays a huge part in building trust with prospective patients. By asking happy patients to share about their experience on websites like Google and Facebook, you’re leveraging the power of peer influence to tell a positive story about your practice.
According to Statista.com, about 290 million Americans use the internet. That’s close to the entire population. With most of your target market online in 2018, it’s important to get as many positive reviews as you can so that you can appeal to those who are looking for your services.
Don’t Think That a Website is All You Need to be Successful
Once you have an amazing website built, it’s might feel like the work is done. The reality is it’s just beginning. Your dental practice now needs to market your website, otherwise, people won’t find it.
SEO, the practice of getting your website ranked on search engines like Google, Bing, and Yahoo is an incredibly important part of dental marketing. In fact, without it you’re guaranteed to fall behind the competition.
The only way to be successful in SEO is to create high-quality content, ensure your website is kept up-to-date, and most importantly to understand who your audience is, what they want, and what questions they’re asking online. Answering these questions better than your competition will bring them to your website and ultimately lead to you filling more chairs in your practice. Read all about search engine optimization in this blog post.