Your chiropractic website has an important job. It’s there to spread the word about your practice, inform potential patients about how you might meet their needs and is an evangelistic tool that allows patients to share your website on social sites like Facebook and Google.
But creating and optimizing your website takes a lot of time, thought, consideration, and strategy. And that’s probably something that you don’t have the time or expertise to do well. Your website shouldn’t be a pain in the neck. That’s why it’s important that you find an experienced team who can help you develop a site that is effective in getting your messaging in front of the right audience.
Wondering how to go about making your website as impactful as possible? Here’s where you should start.
Your website should be a resource to patients seeking answers to questions they have. With that in mind, it is important that your site provides these resources in a way that is effective, shareable, snackable, and easy to digest. Video is one of the best ways to get your message across. Additionally, videos can be shared by people visiting your website on social media, and used as fodder for chiropractic blog posts.
The reason video is so important is because it it something that people can watch or listen to without having to interact much. Recent studies have shown that about 80% of people watching videos online watch those videos with subtitles. With that in mind, it is crucial that your videos be considered accessible. You can read more about website accessibility in this blog post.
Additionally, videos help keep people on your website, which increases the amount of time and engagement on your site. This helps boost your SEO ranking as search engines take it as a sign that your website is meeting the needs of the people who are visiting it.
Start a Blog
Blogging is an incredibly important part of search engine optimization, which we will focus on a little later. A blog is where you can post content that people will not only find useful, but will also share. There are several types of blog posts.
As a chiropractor, you might create a video on handling back pain, then post that video and transcript into a blog post. This is called repurposing content. Additionally, you can use some of your best performing blog posts to create pull quotes and graphics to post on social media. These kinds of posts get many shares and can help increase your visibility to the public – ultimately this leads to more organic leads.
A well-executed blog will lead to a higher retention rate of people visiting your site as well as those coming back. This is because the blog helps to establish your practice as an authority in the field. Each time a person seeks an answer to a question, they will come back to your blog to learn more. Moreover, the same people you are providing with helpful information are likely to post and share your blog content with their friends.
Focus on SEO
Search Engine Optimization, also known as SEO, is an incredibly important part of online marketing, particularly for chiropractic offices. Chiropractic SEO relies heavily on fresh, new content put on your website. That’s one of the reasons why chiropractic blogging and and videos are recommended.
They’re useful to your site visitors and also create new content that, when properly strategized, should show up in search engines like Bing and Google when a person performs a search query.
Your website should also be designed in such a way that it meets the back end SEO requirements of search engines. For example, you want to make sure that your pages all have title tags, alt tags attached to images, a meta description. Additionally, your navigation’s architecture should be structured in a way that organizes the most important content first.
But search engine optimization is about more than just content, although, as you will find through research, “content is king”.
Another important part of SEO is online reviews. Your reputation on websites like Facebook and Google plays an important part in whether Google looks at you as trustworthy and reliable. Website and practices with poor ratings will not rank as well as those who have higher rankings.
This is why it is important to have a reputation mangement program set in place. An idea program will respond to positive and negative reviews in a constructive manner. Additionally, it will create a plan for attracting people to post positive reviews. Once you start getting reviews, it’s important that you have a way of showcasing them to people visiting your website. One way to do this is by creating a testimonials page, where people can post reviews or you filter in reviews from other websites.