The world of medicine is one of the most competitive in the world. You are limited by your locale unlike many other professions because people usually do not travel to visit a doctor’s office. Your patients are looking for a certain level of service and expertise within a niche, and if your website does not reflect exactly what you do, then you will lose customers that you did not even know that you had.
Outsourcing the right aspects of your marketing campaign into an experienced partnership is the best way to expand your reach without giving up quality. Here are a few of the things to keep in mind as you market your medical practice in the modern business landscape.
Focusing on Your Patients and Staff
Outsourcing certain aspects of your marketing allows you to focus on your patients and your staff more readily. These are the people who need your attention on a day-to-day basis, not the new people whom you are trying to acquire. That is what your website is for; let your message do its work. As long as you have properly built and maintained your website with the appropriate marketing partner, you will have the ability to create new relationships without having to sacrifice your manpower away from the customers who are already working with you.
Keep in mind that although you are a doctor first, all business owners must be managers as well. The main focus of any manager is to outsource properly. If you do not have the in-house staff to build, maintain and market a website to the world, then you need to outsource this practice to a dedicated, experienced team.
Properly Optimizing Your Website
Whether you have the best website in the world or the worst, you will not be able to build any audience at all if no one knows your website exists. If you are not on the first three pages of Google search results for your niche keywords, then your website may as well not be on the Internet. The first page of Google results gets almost half of the clicks, and the number one result gets over 90% of the clicks for any particular keyword. If you can help it, you want to be in that number one position. There are many ways to achieve this; however, you likely do not have the in-house staff to accomplish this on your own.
Optimizing your website means dealing with many technical options that have nothing to do with your day to day operations in your office. This is part of the marketing that you must outsource to a dedicated and experienced team to handle for you. Not only do you need to increase your output when it comes to content, but you also need that content fully optimized so that you can take advantage of every market option that you have. Having a marketing partner will ensure that all of your content is geared towards the same audience online. The clients who are most likely to visit your office will also be able to find you easily. This will increase your ROI and decrease your overall marketing costs at the same time.
Working With a Marketing Firm that Understands Your Audience
There is nothing better than working with a partner who understands exactly what you need to do to increase your engagement with your audience. Depending on your specialty as a medical professional, you need to market to different audiences at different times. A general practitioner does not have the same audience as a cosmetic surgeon. The keywords that are put into the blogs for each of these medical professionals will be widely different. The marketing campaigns will be different as well, and there is very little that a doctor can do on a day-to-day basis without a proper marketing partner.
Understanding the audience also means optimizing the site to that audience online. The keywords that you use on your site make a huge difference in the audience that you will get on the major search engines. It is one thing to be popular for the right keywords, and quite another to be popular within a niche that has nothing to do with the operations in your office.
Marketing Within a Locale in Mind
Most doctors do not have the ability to move around – the house call is a thing of the past. You are looking at attracting an audience that is mostly within your locale, and that means optimizing your site locally online as well. There are many ways to do this such as ensuring the validity of your NAP, claiming all of your profiles on major business social media such as Google Plus and streamlining your link profile. This is a full-time job in itself – no doctor will be able to do this on his or her own while running an office on a daily basis.
With the right partner, you can also market to your local audience through pictures and other multimedia. The major search engines are getting better at organizing search results for audio, video, and pictures. You can also use reviews on Yelp, Foursquare, and other sites to bolster the profile of your landing page. Reviews are local in nature, so this is one of the best ways to get the word out in a specific area without looking like you are overdoing it. The right marketing partner can also help you to solicit reviews.
Of course, everyone wants a partner with proven results, and those results are easy to find. Simply look up the clients that potential marketing partner has served. Are those clients easy to find? Do you know exactly what those firms do, and would you be able to find them easily when you are ready to come in for an appointment? Think of yourself as a patient. This is how you will look to your patients. What kind of legacy are you leaving online for your potential customers to find, especially those customers who are in your local area?
We are a specialized marketing partner that understands the medical industry. We specialize in helping the doctors who work with us to get new patients and retain the patients they already have. We have built our reputation on understanding exactly how patients think when they are looking online for a medical professional. Let us make our expertise work for you. Give us a call or an email immediately so that we can leverage our talents and your professionalism for new business.