Your website is one of the first pieces of your business people are exposed to. As a result, it has the potential to drive and motivate visitors to become patients or turn them away. And while looks might not be everything, they’re a large part of how people view your website. A dental website that is attractive and functions in a way that it meets the needs of those visiting it creates a winning combination that keeps business coming your way and happy visitors.
But with the variety of designs out there, which one would work best for your practice? Before you make a decision take some time to look at these gorgeous dental websites. Each of them incorporates various trends in a unique way that embraces their practice’s values.
A mobile responsive website is a must for any dental practice looking to provide an incredible user experience to their visitors. Consider the amount of devices available to people today. Most have a smart phone, a tablet, and a desktop. Each of these devices come in several sizes and dimensions.
If your website isn’t designed to respond to the size of the device it is being viewed from, then people won’t have a good experience on it. Images will look funky, buttons won’t line up, and overall visitors will become frustrated with the website. Most often they’ll bounce from your site (a number that can be seen in your analytics reports). This means they’ll land on a page and leave right away, without ever visiting another page.
Video headers provide an immediate opportunity to capture your audience and engage them. A video header is visible on websites when you land on their home page and are instantly greeted by a complete website with a video playing in the background. This video usually doesn’t have sound. Instead, it can show your practice moving around in its natural environment.
Video headers captivate visitors and work by essentially transporting them to a day in the life of your practice.
Full-Width Design (See an example)
A full-width website flows beautifully. This is because most elements, like columns and sidebars, are about the same width. The main content areas are designs to change width depending on the device they’re being viewed on. This makes it possible for images and text to move and flow to different areas of the website.
A full-width design is not only attractive, it’s functional. It allows designed to create one website that will work on a wide variety of device screen sizes and browsers.
While websites of the past used to shy away from color, today’s trend is to embrace color and use it to communicate your personality. This website designed for a pediatric dental practice is a perfect example. The overall design and use of color was made to engage both children and parents.
You’ll notice the cute illustrations of sea creatures, animated buttons, and clear icons that indicate available services all make a difference both in how people view the website and how they interact with it. When you’re thinking about designing your website, consider how you might integrate various splashes of color in a tasteful way. Check out this example from a general dentist in Rochester, Minnesota or our portfolio of colorful dental and medical websites.
Color can be used not just to engage the audience, but also to motivate them to take action. For example, many websites choose specific colors for their CTA buttons because they get the best response from that website’s target audience. The best way to understand what your audience responds to is by running A/B tests.
A slider is a series of large images that rotate left and right around the top of your website, where you’d typically see a header image or hero image. These can help get several messages in front of visitors and also encourages them to engage with your website by clicking left and right.
When choosing the slider feature for your website, it’s important to remember that you choose engaging images and create copy and call-to-actions that drive people to take action. Every slider should be intentionally designed.
Parallax is one of the most popular trends we’re seeing in website design. This is because this two dimensional feature creates depth on a website. Essentially, parallax allows you to increase engagement with your audience by guiding their eyes to the areas you want them to see. On a parallax website images and texts in the foreground glide over images in the background. This creates an illusion of everything moving independently. Check out these parallax website examples.
One of the best things about integrating parallax into your website is the fact that it creates engagement opportunities, such as directing visitors to various CTAs (call-to-action).