If you’re like a lot of dentists, chances are you try to take a hands-on approach to your marketing. With the demands of today’s marketing landscape, though, it’s hard to stay on top of marketing trends and more often than not businesses like dental practices find themselves falling behind.
One of the most important parts of marketing your dental practice is dental website design. Your website will more often than not be the first exposure new patients have to you, and should serve as the place where existing patients come back to for information and resources.
If your website design is outdated, then it likely isn’t meeting the needs or demands of your patients. And if you’re used to looking at your website, then chances are you have gotten used to what you see and aren’t able to notice where improvements can and should be made. It’s a sort of forest through the trees situation. Read all about dental website must-haves in this article.
And while your awesome flash website might have been cool 15 years ago, if you’re ready to kick off your 2018 marketing with a bang, but aren’t sure where to start, a new website might be the perfect place. Not sure whether your website needs a redesign? Ask yourself if it has any of the following features.
Mobile Responsive Design
According to Statista.com a whopping 53% of traffic on the internet comes from mobile devices. This number continues to grow each quarter as more and more people get smartphones and begin to rely on these devices along with tablets to stay connected.
In the past, a separate mobile website differentiated by an “m.” prefix before the domain name was the way to serve your website to mobile visitors. But this caused a couple problems. First and most importantly it required web developers and marketers to have to make any changes, whether developmental or marketing related, on two separate websites. Second, the mobile website wasn’t designed to work for the vast array of mobile devices and screen sizes out there. Inevitably, someone would end up with a bad experience.
A mobile responsive design makes your website fluid and causes it to literally respond to whatever device it is on. This means that from the iPad to the iPhone to any Android device your website will look great and function exactly as you want it to. So visitors won’t miss important offers or calls to action like scheduling an appointment or contacting you.
If your website isn’t responsive, it’s time to make a change. Check out some of these great, clean dental website designs.
Reviews are the new word of mouth. Today people don’t just ask their friends for recommendations, they ask Google and Facebook. Bonus points if they see their friends connected to your dental practice through a positive review they wrote.
Your website should have a feed that either brings in ratings from sources like Facebook or Google, or should have a dedicated page where patients can submit reviews that are then filtered and either responded to or posted immediately.
This type of reputation management allows you to hear what people are saying about you and also respond to both positive and negative feedback.
Links to Social Media
Social media is a very important part of marketing for nearly every business type. Why? Because this is where your audience lives. People spend a ton of time online. By establishing a presence on social media you embrace a unique way to connect with your audience and engage on a routine basis outside of your dental practice.
Share important news, link to blog posts, and give patients an inside look at what sets you apart from the competition. Include links on your dentist website to make it easy for people to find and connect with you.
Are you actively blogging? You’ve probably heard about it and maybe even given it a shot, but if you aren’t doing it actively and with strategy, you’re not going to reap the benefits. And those benefits are extensive.
Blogging provides visitors with useful, helpful information. A blog allows you to establish yourself as an authority on whatever you choose to frame yourself as. And, blogging plays an important role in SEO. Each post you create is new content that can be indexed, shared on social media, and used in email newsletters.
In the new marketing landscape, content is king and your blog is an important part of the kingdom.
Video is one of the hottest marketing trends this year. More and more people and businesses are embracing it. And why not? It’s a great way to get your message out. Dentist websites should include video both for informational purposes, for example, patient education videos, and for fun (video blogs).
Don’t Do It Yourself
You’ve probably seen a ton of commercials that advertise easy DIY website design, but all of these websites rely on templates. This means you won’t get the custom look you want to set your practice apart and you won’t get important features like HIPAA compliant emails and patient portals.