How to Not Have a Boring Medical Website
It's possible to shift your website to something spectacular.
Most independent doctors have their own practice. And a great majority of these don’t have a modern website that converts web visitors into new patients. Some hire a web designer that doesn’t know your specialty to develop a fancy-looking website, which turns out to be little more than busy digital art.
What is actually missing? A conversion process that sets the website apart from the dozen of other local doctors. Highlighting your services may seem like a good idea. But think about using only the details your prospective patients need. In fact, boring labels with exhaustive descriptions of medical procedures will only chase away prospective patients.
From the details we have gathered from thousands of visitors, websites have revealed some glaring conclusions. For instance, the pages every doctor should have on their website. Research shows that five most important pages are the homepage, doctor(s) bio, contact us, about us, and a services page.
Research also concludes that the mission or purpose of your website should be to answer one simple question: “Why select us us?”
If your website is like most other medical websites, then your visuals and content is dull, uneventful, and unlikely to capture new patients. You don’t have custom photography. You don’t indicate why you’re a specialist in this field. And you don’t call visitors to an action at the appropriate moment – which is all the time.
When it comes to medical website designs that converts, think about what the visitors want to experience, not what you’re interested in showing them. It’s about them – not you.
Make it Visually Stimulating
It is easier to find medical websites that get updated at constant intervals. This is because these websites tend to give users an engaging experience and are ranked higher on search engines. When you run your own website this might be a time-consuming and frustrating activity for you. Avoid all this hustle by hiring content strategists and copywriters who will handle this task for you. This may be beneficial to you as it will help free up more time for you to tend o your clients or cultivate new business.
You could also have your healthcare website built on a content management system (CMS). This includes platforms like WordPress that make it easy to generate and update new content.
A clean website design keeps a potential patient’s focus primarily on your message. Sites with too much clutter are not as efficient and your message can get lost amid the clutter. This blog describes the various elements associated with clean design and provides steps on how to achieve a clean design that is both visually appealing and effective in communicating with potential patients.
Large ‘hero’ images that communicate the personality, brand and character of your practice should be seen as soon as someone lands on your website. These images can link to other pages on the site, include Calls-to-Action, or even have a form embedded from the start. The goal of the large statement image is to command attention and connect with the visitor as soon as someone gets to your site.
Black and white should only be a color scheme you stick to if that’s what your practice is all about. Use colors that say who you are in your website and be prepared to stand out from the competition.
Say goodbye to boring fonts like Arial. Now it’s all about stepping out on a limb and choosing unique typography that instantly tells people what your practice is about. Maybe it’s a modern block font or a romantic calligraphy that communicates class. Whatever your personality, choose a font that compliments it. Read more about typography in this blog post.
Have Social Media Linkage
In any aspect of digital marketing, social media platforms form a key component. By featuring social media links on your website you are allowing your customers to share their experience with your brand via social channels. Your website is also getting free promotion as these reviews reach people that you hadn’t targeted.
Optimize for SEO
Surprisingly many medical websites can be rather similar in very competitive communities and markets. The means that online discoverability is important as it helps clients to find your medical website. Good SEO helps your website to get high rankings on search engines.
Have a Strong Call-to-Action
Most websites suffer by missing a strong call to action. This means that many customers will not be able to distinguish between what services you are offering and why they are visiting your website. These medical websites also fail to provide users with intuitive methods to contact the doctors.
If any of the above change seem at bit overwhelming for you or your staff, why not reach out to the experts at Optimized360? There’s a good reason why we’ve built nearly 3000 websites for medical professionals just like you. Working with us takes the pain away and puts your website back in business.
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