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How Many Pages Should an Effective Website Have?

Your website is the front door of your medical business.  It is how most people will learn about you and the services that you provide.  You may wonder how many pages you need to have for an effective website design for medical doctors.  It depends on several factors.  You want to provide a lot of information but not so much that the site becomes difficult for visitors to navigate and locate information.  On the other hand, you don’t want to limit the number of pages to the extent that you are not providing the information that visitors will want to know.  You have to strike a balance between providing too much information and not answering the questions that people have.  The best approach is to view your website with the eyes of potential clients.  What types of information will potential clients be seeking to learn from your site?  Also, realize that a website is not a static thing.  It will constantly be changing and evolving as your client base grows and services change.  Each page needs to need to have a specific purpose, though.  There are several factors to consider as you go through the design process including your competitors’ websites, your budget, and a number of services that you offer.

Research Your Competitors’ Websites

 

Business people doing research

 

As you begin the process of working with a web designer, you should spend some time looking at the websites of other medical professionals in your area.  If other professionals in your area have websites with hundreds of pages, this could indicate an industry norm.  While you don’t have to match the number of pages, it will give you an idea of how you would like to see your site developed.  During your research, it is important to note the types of information that are included.  As your website is the first way that prospective clients “meet” you, you want to set an appropriate tone and answer any questions they may have.  Finally, while your homepage is where many people will access your website after your website is populated with content that is search engine optimized, potential clients could arrive at your website through any page on the site as they start finding them on a search results page.  To attract this type of attention from search engines, maintain new and fresh content.  Developing a blog is one way to keep a website’s content new and relevant.  It is also a very effective way to share information with current and potential clients.

Consider Your Budget

It costs money to hire a writer to craft the website’s content.  If your budget cannot be stretched to accommodate hiring a professional writer, you will need to handle this in-house.  As search engines constantly seek websites with new content, information needs to be regularly updated.  For many busy professionals, schedules are already so stretched that regularly creating new content may be difficult to keep up with so limiting the number of pages that need to be maintained can be a prudent move.  It’s important to focus on the information that visitors are looking for and make it easy to find.  Web sites with thousands of pages can quickly become difficult to navigate and seem cluttered.  This doesn’t mean that your site needs to only be five pages.  The focus, as your start thinking about a professional website, is to provide the information that potential clients will be looking for but not creating a site so large that you will be unable to maintain it.

Consider the Services That Your Practice Offers

 

Doctor Reaching Out

 

As people search for information on health services, they will enter a variety of terms into search engines.  Having a page of information on the specific services you offer will increase the chance that they will find your practice.  Again, it makes sense that the more pages that you have on your website, the greater the chance that your practice will be found through search engines.  Again, though, the focus should be on discovering a balance.  You are not trying to create an encyclopedia.  Your practice should be well represented, share the necessary information that people are looking for but still be simple and straight to the point.

In dental website design, visitors will be looking for information on the dentist’s services, but there is also an opportunity to regularly share information on good oral hygiene through a blog.  This is providing additional value to clients and can help attract new clients through search engines.  The same is true with OBGYN website design.  Physicians have the opportunity to share vital information with clients about pregnancy health, nutrition, and child care.   You want each page of a website to have a purpose and quality content because this is what drives website traffic but it is also a relevant way to continually educate and engage clients.

Creating a new website can sometimes feel a little overwhelming as you are introduced to unfamiliar terms and concepts.  Hiring an experienced web developer who understands chiropractic website design or the medical field, in general, can help you navigate the process and make the best decisions for your practice.  The best approach is to look at many different sites for style elements that appeal to you, consider what information your clients will be searching for and what services you would like to highlight.   Spending this time up front will help you determine how many pages your site will need to adequately cover the information that you need to share.  As mentioned, a website is never static.  It will change and evolve over time.  In website design for medical doctors, new research findings will present new opportunities to share information with clients through a blog post or web page.  These engage potential new clients and establish the physician as an authority in their field.

So how many pages should an effective website have?  It depends on.  Physicians should work with experienced professionals to develop a website that provides information that adequately describes their services and is search engine friendly.  At the same time, a website should not have so much information that it becomes difficult to for visitors to find the information that they are looking for.

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