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How can Blogging Help Grow a Practice?

Most people understand that the economic landscape has changed dramatically over the past few decades. Customers used to use the yellow or white pages to locate a product or service that they needed. Now, a simple google search will take care of everything for them. In order for a business to survive in this modern era, it needs to have a strong online presence to attract new customers and grow a customer base. While healthcare professionals such as chiropractors, optometrists, and dentists may think that they’re immune to this competition, they still need to market just as effectively as any other industry because the competition is stiff. Many people have heard that blogging is an essential part of a medical website design. Although blogging does take a little bit of time and effort, it is an effective way to grow a medical practice. In fact, some of the most important ways that blogging can provide growth to a healthcare practice are detailed below.

Blogging Demonstrates the Breadth of a Practice

 

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Professionals in the healthcare field know that their area of practice is full of jargon that only other educated healthcare professionals can understand. In fact, it is almost like speaking a different language. Therefore, the average person may see the advertisements for a medical practice and not fully understand what the practice covers. For example, if a person sees an advertisement for a dentist that performs “routine cleanings” and handles “acute dental problems,” what exactly does this mean? By establishing a regular blog, a healthcare professional can explain what this means. A blog is an essential part of medical website design because they can blog on whatever they feel is appropriate. They can post regular blogs on common conditions that are seen at their clinic and demonstrate to the growing public that their practice handles a wide variety of issues. In this fashion, people with the problems that are discussed on the blog will come in and see the practice to get their issues handled. Therefore, blogs can help grow a medical practice. By educating patients on the problems that the practice handles, the practice will grow and patients will arrive at their appointments better educated. This prevents patients from wasting the valuable time of busy providers.

Blogging Provides an Opportunity for a Practice to Post Fresh Content

Do not underestimate the importance of posting fresh content to the website regularly. Chiropractors, dentists, and optometrists should take the time to update their website regularly because this is a factor that search engines consider when they are putting together their search results rankings. Imagine that someone has entered a search query into a search engine and the search engine pulls up a website that hasn’t been updated in years. It is easy to see that this website wouldn’t be relevant to the person’s search query. Therefore, websites that have recent content on their pages will rank higher in the search results rankings. A blog provides an opportunity to provide fresh content for the website on a regular basis. If the website posts a new blog every week or every month, the website remains fresh. Furthermore, it is even better if the blogs contain images and videos that are recent because search engines check the dates on those graphics as well. Search engines will see that the website is being updated regularly and will rank the website higher on their rankings. This is important because people rarely click past the first page of results when they enter a query. They are more likely to simply change their query. This is why rankings are important and updating the page regularly will make this happen.

Having a Blog Provides an Opportunity to Include Plenty of Internal and External Links

 

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In addition to providing recent material, blogs provide an opportunity for people to include links to other posts on their own website as well as posts to external websites. Links are important because they serve two purposes. First, they provide an opportunity for patient education. It is rare that patients find everything that they’re looking for on a single page. They need to click on other links to collect all of the relevant information. Having links in a blog allows a patient to receive a complete education on whatever they’re looking for. This allows them to come to the clinic appointment well-prepared with questions that need to be answered. Second, links are important because they increase the ranking. Search engines are going to search the website for links that might help answer the patient’s question. They are looking for both internal links to other blogs or areas on the same website as well as links to other, reputable, external websites. A blog allows the website to control the links and how they’re used. This is a big opportunity that medical websites should take advantage of because a blog allows the website to control the content.

Healthcare Professionals can Tailor Blogs around Certain Keywords

Speaking of controlling the content, remember that the professional will control the content that goes on the blog. The first step of maximizing a ranking is to have the proper keywords in the right places. This can be difficult in some areas of the website but this task becomes substantially easier when a blog is involved. Think about certain keywords that are common in people’s search engine queries when they’re looking for a healthcare professional. It isn’t hard to craft a blog around that query. In this manner, healthcare professionals can think about certain problems that are common among their patient base. Then, they can craft a blog post around this search query and post it to their website. When people enter that search query, they will be directed to the blog on the practice website. They will see that the practice has experience dealing with that condition and are more likely to schedule an appointment. Having blog posts allows the practice to cast a wider net with its keyword search. Having this posts will lead to higher rankings on the search query results rankings and leads to a growing customer base due to increased visibility. Do not underestimate the power of a blog.

Clearly, having a blog is an essential part of medical website design. It allows practices to educate their patient base in addition to improving the ranking using keywords, links, and fresh content. Having a blog increases the visibility of the practice and will help grow the patient base. A blog is an essential part of competing in the modern economic landscape.

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