Common Website Elements to Discuss with your Designer
So you’re embarking on the mission of creating a website that blows your competition out of the water and motivates visitors to take action. That’s great! But medical website design for healthcare professionals takes a lot more thought and preparation than you might think.
Imagine building a house without a blueprint, construction crew, foreman, plumber, or electricians. Yeah, it wouldn’t be easy. Building a website is a lot like building a house. The key to success is having a plan, as well as an incredible team to help make it all happen. Each team member contributes to the planning and production process.
Web design functions much in the same way. As the medical professional hiring the designer you’ll work closely with your designer to discuss various website elements and what that might look like for your website.
It’s a common misconception that the more you have on your website, the better. This, however, couldn’t be further from the truth. A crowded website can be overwhelming to visitors, increase your bounce rate, and make finding what you need incredibly difficult.
By working with a designer who is experienced with medical websites, you can design a website that makes the most of the space it has, without putting too much on. When designing a website white space if your best friend.
White space, also known as negative space, helps the eyes concentrate on the key messaging of your website. White space also creates a clean appearance, which makes a big difference in how visitors experience your website both on mobile devices.
Have you ever visited a website with the primary goal of finding one basic set of information? For many, it’s getting to the contact page or finding an address/directions. When working on website design for medical practices your navigation should be intelligently laid out. It should be easy to find and even easier to navigate.
Your navigation is the first place people will seek for answers to their questions. If it’s cluttered and hard to navigate you’ll end up frustrating your audience and lose them as customers. A bad website experience will lead to a high bounce rate and an overall poor impression of your website. After all, if you can’t get a website’s navigation right, how well can you treat a person in your office?
Your about us page is likely to be one of the most frequently visited pages on your website. This is simply because people want to know who they’re dealing with. When it comes to website design for medical professionals, creating an about us page that is transparent, honest, and clear is one of the most important things you can do.
This page should include information about your practice and the doctors, hygienists, and staff that serve patients. It should link to a page about insurances you accept and what the patient will experience when they come to your practice.
Your goal is to provide insight into the uniqueness of your practice and how it can serve patients seeking your services.
Those who are interested in your services will want to know how to get in touch with you. Your contact us page should be prominently located in the header and footer of your website. It should include a phone number, address, and email address, along with a contact form that allows people to submit inquiries right away.
This page is crucial to medical websites because people want to feel like they’re able to easily connect with your practice and your staff. When you make yourself available and make that information clear patients trust you and are more likely to reach out.
Call-to-action is a critical part of medical website design. An experienced designer will know how to use your demographic data and apply it to the creation of effective calls-to-action.
A call-to-action is a specific action call that should motivate people to take the next step in becoming a lead or converting. Examples include: learn more, download now, contact us, and find out how. Each of these can be implemented and used to get site visitors to move further down the sales funnel.
For example, a good web designer would know that if you have a lead capture form on a landing page about braces, you’d want to make its shape, color, and language all something that would appeal to your audience. Something as simple as changing the color of a button could impact the efficacy of it.
Implementing site search on your website can have a large impact on how people interact with and experience it. A well-designed site search will not only provide visitors with quick access to the information they’re seeking but will also tell you what they’re searching for (when integrated with Google Analytics).
As you begin to see what people are searching for, you’ll get an idea of their needs and wants and how you can continue to create content that meets those needs.
The footer is often the first place people go to find some of the thicker, beefier information they’re looking for. Your navigation should be in the footer, along with your address, and phone number.
Don’t worry if your footer repeats elements found elsewhere on your site. Its purpose is to simply provide that information in another, last resort sort of outlet. If people can’t find it above, then they should be able to find it in the footer.
Images can have a powerful effect on how people view and experience your website. By choosing high-quality images that reflect on the services you provide and content of the pages they’re on, you’re telling your visitors that you take pride in what you do and how you present it.
A good designer will choose photos that blend with your brand identity and meld with the overall theme and personality of your website. Additionally, experienced designers should be able to find these quality images at an affordable price and avoid any issues with copyright infringement.