When designing a medical or dental website for your practice it is important to understand the anatomy of your home page and how it can make or break your first impression. The homepage is typically the #1 ranked page on your website because it’s the initial URL that is advertised and promoted. With a killer homepage on your dental or medical website, you can captivate your audience and turn them into new patients! Let’s take a look at the anatomy of a good medical or dental website homepage.
1. Informative Header
Providing all the Necessary Information Now
The header is by far the most important piece of real estate on your homepage — it needs to capture someone’s attention in as little words as possible. No one likes a cluttered header that bombards you with too much information too soon. The header needs to be clear and accurate in answering the following questions
- Who are you?
- What are you?
- Why you?
- How to reach you?
With that said, a great medical or dental website must have a clear and legible logo with the practice name. As a subheading of that logo should tell people what you are like “Shine Dental – Newport Beach Dentist”. The logo style should convey a message about your practice, and this is a great opportunity for branding your medical or dental office. Somewhere in a smaller header font should be contact information like your phone number, medical or dental office address, and social media icons. You present all the important information they may need and if they like what they see they continue exploring your website.
2. Intuitive Menu
Navigating Your Medical or Dental Website
The menu bar should be easy to navigate and ordered based on your patient’s needs. For example, they may be interested in knowing more information about your medical or dental practice and your office philosophy. Perhaps they want to learn more about specific procedures and services you offer. They may already have an appointment with you and need to get your office address or contact information quickly. An intuitive menu bar will provide answers before the questions are even asked.
3. Call to Action Buttons
Encouraging Your Patients to Taking Action
What is the purpose of your medical or dental website? When designing your website it’s important to reach out to your patients and encourage them to take action. You want to create buttons that will help engage patients to either, schedule an appointment, print out patient forms or tour your office gallery photos. These are the details sprinkled throughout your medical or dental website homepage that helps new patients become your patients. According to advertising blog guru, Paul Olyslager, call to action buttons can drastically improve your website conversion rate.
4. Relevant Content
Providing Information They Want to Know
When people take the time to look for your medical or dental website, keep in mind that they’re looking for something, in particular. Your website should be there to supply them with the answers they are looking for. According to Google Webmasters, it is your priority to give your audience what they are looking for. Whether they are looking for more information about specific medical or dental procedures or more information about your practice. At this point your audience is engaged, you did a good enough job with the above points to get them this far. Now is the time to impress them with what you got.
Have relevant content your patients would want to read. Have a doctor’s bio section with a nice photo of yourself, introduce them to your medical or dental office team, and have images of the treatment rooms. People like what is familiar and the more personable you make your website, the better your conversion rate.
Also, often time patients are looking for more specific information on medical or dental procedures they are about to undergo. You should have content and medical or dental videos readily available for any nervous patients who are seeking post-operative instructions. The purpose of your website is to provide the most accurate and relevant content possible to answer any questions they might have.
Quick Links to your Medical or Dental Website
The footer area is comparable to the conclusion of an essay –it should briefly summarize all your main points of your dental or physician website homepage. This includes any combination of the following: practice logo, office information, contact information, a list of featured services and social media icons. Now is the time to seal the deal, highlighting all the major points of your medical or dental website and what you have to offer them as a medical or dental office.
Getting a strong understanding of the anatomy of your dental website homepage should help your harness in the design elements and features you need to have. The content you choose to put in the header area will be the very first element of the very first page they see. This will need to engage your audience and intrigue them enough to go explore your dental website further. Once you’ve captured their attention now is the time to increase your website usability. The last thing you want to do is withhold any answers to your patient’s questions. The goal here is to provide as much as possible. The longer they linger on your website, the better your chances of conversion. With the added call to action buttons, patients will even begin to feel compelled to request an appointment or call in. At the very end of your homepage in the footer area, you should sweetly tie all the information together and showcase the highlights of your dental office! Keeping these elements in mind during the design phase will ensure that you create a dental website that caters to your patients’ needs.