8 Mistakes That Kill Your Medical Website
Your medical website must avoid these mistakes in order to bring itself to fruition. Here are eight things that you need to look out for!
The new information in the medical community finds its way into social media very quickly. Your medical website will become just as obsolete if you do not have the latest information on your platform as well. Make sure that you keep up with the latest news in your industry or niche. It will help to assure your current and prospective clients that you will have the best care possible. Additionally, if you become a source of information, then it is your website that people will share on social media, improving your visibility and increasing the trust factor.
Hiding Your Contacts
Because most medical websites have to focus on information and medical descriptions, many webmasters will completely forget to include the contact information for the office on every page. You never know what page will finally convince a prospective patient to call your office, so you should have this contact information on each page at the bottom. If this information is too hard to find, then people will simply move on – they have more choices than ever on the modern Internet.
Many medical websites will try to explain concepts using medical jargon. Although you want to be seen as an expert, you do not have to do it through overly complicated jargons. You are not selling to other professionals; you are selling to people who do not necessarily have the same education as you in the field of medicine. You must break down the language into the same format as a brochure or a magazine. People will learn to relate to you, and that trust is the factor that will bring people to you as a doctor.
Making a Website that is Not Responsive
Commerce is moving through the world of smartphones and tablets at an accelerated rate. More than half of all people who use the Internet access the online world through their smartphones. You cannot simply make a smaller version of your PC site for your iPhone or Android device – there are many factors that will cause your prospective patients to skip over your website. The navigation and the sales process that occur on a smartphone are different from a PC environment, and you must cater to these differences through a responsive website. For instance, key information must be presented more boldly on a smartphone, because people click on fewer links through a smartphone than on a PC.
Using Free or Cheap Website Templates
Creating a website with a generic appearance is the first way to get your potential patients apathetic. If your site looks like every other medical site out there, then your prospective audience will just skip over it without looking into the information that you have to offer. Even if they do look at it, you automatically reduce the perceived value of your information if you do not present it well.
You need to consider the fact that your medical website needs to last longer than the current trend of visual cues. Free templates are based on what is popular today, and in a few months, you will just have to get a new one.
Lack of Search Engine Optimization
Even if you have the best looking and most informative website on the planet, if that website is not optimized for the major search engines, it will never be seen by the majority of your prospective audience. Google and the other major search engines control anywhere from 80% to 90% of the total web traffic on the Internet. This includes the website that you put up to promote your medical practice.
Optimizing your website is a good practice for more than one reason. The process of selecting keywords and organizing your content in the ways that are most conducive to a top search ranking will take you through a branding process in a way. This process will help you to organize your thoughts and find your true market niche based on data and analytics that are collected by the search engines themselves. You will be able to take advantage of research while spending no money on your own.
No Calls to Action
Just as contact information is sometimes forgotten by medical website owners, the calls to action can be similarly forgotten. If your prospective patients do not know what to do after they have read all of your information, they will simply view your website as a how to narrative and move on. You have to give people a direct line to the solutions that you provide, and direct calls to action will do this for you after you have built trust with your audience.
Calls to action are very simple. All that you really need to do is direct your patients to make an appointment or call for consultation in order to get the desired result. However, it is quite interesting how many websites in the medical field do not have the simple directives.
Creating Text Blocks
There is nothing that turns a prospective patient off more quickly than large blocks of text with indecipherable medical jargon. People do not read Internet text in the same way that they read books, and you cannot expect them to respond to your information positively if you do not organize it to help them respond positively.
Breaking up text into small paragraphs with headings and subheadings is a great way to ensure that people understand exactly what information you have to offer. Using headings and subheadings helps your webpage rank more highly in the major search engines. This will bring even more people to your medical website without any additional effort from you.
Organizing your text also gives people a direct line to the content they are looking for. If people are able to find content quickly on your website, they are more likely to respond in a positive way to your calls for action. Remember that nobody reads everything on a website, so make sure that your text blocks are broken up into easily digestible nuggets of information that your patients can easily grab onto.