In this day and age, the Internet plays a prevalent role in the lives of many people. Accordingly, many individuals rely on the Internet for their every need in almost all areas of life, from playing games and reading books to doing a job well done at work. The Internet is even changing how many people approach and fulfill their health care and dental needs. In fact, it is common for individuals looking for a new doctor or dentist to turn to Google or another search engine. As a result, it is vital that all dental practices have an online presence of some sort, preferably in the form of a website or blog in the conjunction with social media pages.
If you’re new to the process of making and maintaining a site, you’re probably looking to make the process as easy as possible for yourself. A common trap that many dental practices fall into is using a dental website template. While a dental website template may make things easier for you initially, you will likely encounter many issues and difficulties in the long run. As a result, a custom website is a far superior choice for the needs of most dental practices. If you’re still not convinced of the advantages of a custom design for your website, here are six reasons a dental website template will ruin your chances of creating a solid online presence for your dental practice.
1. A dental website template won’t allow you to enjoy a unique identity.
One reason you shouldn’t opt to use a dental website template is that it won’t allow you to enjoy a unique identity. The vast majority of website templates are very generic because they are intended for use by more than one user. In some cases, the only change you can make to a dental website template is the color scheme. A few other templates allow you to switch up the arrangement of a few features of the template. However, don’t expect to be able to make enough changes to alter the entire look of the website template. In many cases, you won’t be able to make any changes at all.
“What you have, what you are – your looks, your personality, your way of thinking – is unique. No one in the world is like you. So capitalize on it.” Jack Lord
The most popular dental website templates are used by hundreds, if not thousands, of users. That means it is incredibly likely that visitors to your website will come across other dental practices with the same exact template as yours. Not only will this confuse the visitor, but it will also make your dental practice appear phony and less authentic. Without a doubt, it is worthwhile to invest in a custom website so that you can enjoy a unique identity.
2. Dental websites with a custom design tend to rank better in search engines.
When you search a keyword in a search engine like Google, it is likely that the vast majority of the sites in the top results will feature custom website designs rather than templates. Believe it or not, this is not a coincidence. Many search engines, especially Google, prefer websites with custom designs for a number of reasons. Custom websites are more likely to be responsive than websites with template designs. Search engines reward website that catering to the needs of the user by ranking these websites higher in search engine results. As a result, custom websites tend to rank higher. You want the website for your dental practice to rank on the first or second page for long-tail keywords as soon as possible. Not only will achieving this help you attract more patients, but it will also keep your competitors from gaining ground.
Google favors custom website. Why? Because Google put user’s experience above all else.
3. A dental website template limits your control.
As the owner of a dental practice, you probably value having complete control over your brand’s presence on various platforms. Unfortunately, a dental website template will limit the control you have over your website. If there’s something that you don’t like about your dental website template, you will have absolutely no power to change it. Without a doubt, this is incredibly frustrating, especially if you’re just starting out.
Want to tweak some functions here and there in a template system? It’s not technologically possible.
On the other hand, a custom website design will allow you to call the shots when it comes to your online presence from the very beginning. You are in control rather than a software or a template. This control can truly go a long way for the long-term success of the development of your online presence.
4. A template website is less likely to be modern and up-to-date.
Unfortunately, many templates for dental websites are out-of-date and old-fashioned. This is because these templates were created years ago and are still being offered for use. If the design of the website for your dental practice is obviously dated, you can expect this to cause potential patients to have a bad impression of your brand from the get-go. People make decisions based on their first impressions, whether you like it or not. Custom websites are far more likely to be modern and up-to-date because they are designed at the moment.
Your template website could be as moldy as this loaf of bread.
5. A template website is usually not scalable.
Obviously, your dental practice will not remain stagnant over a long period of time. Rather, you likely expect your dental practice to flourish and prosper. This means that your dental practice may have to accommodate more patients and different needs in the future. As your dental practice changes over time, you need to make changes to your website to reflect these changes. For this to be an easy task, you need to have a scalable website that is easy to expand. Unfortunately, the vast majority of template websites are not scalable in the least. Therefore, you can expect to have to start your website from scratch in the near future if you decide to start with a template website rather than a website with a custom design.
The only way to scale your template website is to tear it down and build anew.
6. You won’t have the help of a professional with a dental website template.
If you decide to have a custom design created for your website, you will be working with a professional web designer. However, your relationship with said professional won’t end once your website’s design is complete. Rather, you will be able to contact the professional who helped you with your website if you have any questions or concerns later on. Also, if you decide you need changes made to your website, you will be able to count on the web designer you worked with in the past to help you. On the other hand, if you use a dental website template, you are essentially on your own in terms of support.
You can try to solve website problems on your own, but soon, your patients will run out and the problems remain unsolved.
As you can see, there are many reasons why a dental website template is probably not the right choice for your needs. For the vast majority of dental practices, a custom website is definitely the way to go.