4 PROVEN IDEAS TO MAXIMIZE YOUR
DENTAL MARKETING STRATEGY


As a dentist, you know exactly what sets you apart from your competition. To potential patients, however, your practice may be getting lost in all the noise. So how do you break through barriers in your market that could be holding your practice back from achieving its goals? The solution is simple: Activate advanced online marketing strategies that will increase your local visibility and attract new patients. Continue reading to learn four exciting ways you can launch your dental practice into new realms of success.

1. SEO (Search Engine Optimization)

 

Search engine optimization, or SEO, is a term you may already be acquainted with. While many understand it to be a technique for improving a website’s rankings within a search engine, few fully understand the complex algorithms that determine which sites are listed first among search results.

For the sake of brevity, we will further explain the importance of SEO as it pertains to two different, yet complementary marketing strategies – on-site and off-site optimization. Both are important and work synergistically to improve your site’s visibility and make it possible to attract new patients to your practice.

ON-SITE VS. OFF-SITE OPTIMIZATION

WHAT’S THE DIFFERENCE? HOW DOES IT RELATE?

On-Site Optimization

On-site search engine optimization is exactly what it sounds like – optimization techniques implemented into the infrastructure of your website while it is being created from scratch. When you work with a professional team of professional site builders who understand the importance of on-site SEO, you can maximize your site’s visibility right from the start. At Optimized360, we can improve both the front end and back end of your site through a wide range of techniques, some of which include:

  • Customized content created specifically for your practice site
  • Clean coding (HTML5 and CSS3)
  • Built-in security protections
  • File and image optimization
  • Speed maximization
  • User-centric layout and navigation
  • Internal site links connecting multiple areas of your practice site
  • Site tag optimization (Meta tags, alt tags, title tags, and more)
  • XML sitemap

We also utilize multiple diagnostic performance tools available directly from search engine platforms like Google. These tools allow us to glimpse through the lens of the search engines to better understand how your practice website compares to their standards. These tools include:

  • Google Analytics Integration
  • Google Webmaster
  • Google Suggestion
  • Google Performance Testing
  • Google Mobile Testing
  • Google Data Structure Testing
  • Google Sitemap Submissions
  • And more

 

Off-Site SEO

Off-site search engine optimization refers to techniques we use to improve your site’s credibility and authority using connections from outside sources. When other reputable sites connect to your practice website, search engines view the links as direct endorsements of your brand. An increase in outside links to your website can quickly drive up your ranking and improve your online reputation.

Links from just any site will not improve your SEO; in fact, links from notorious ‘link farms’ or low-ranking sites may actually cause harm. Instead of buying links or engaging in dubious ‘black hat’ techniques, the team here at Optimized360 works steadily and diligently to build up to your site’s reputation over time. We use social media, public forums, and other sites in the dental field to help improve your ranking.

We have successfully employed a wide range of off-site SEO techniques, including:

  • Article and blog submissions
  • Anchor text optimization
  • Directory submissions
  • Keyword mapping
  • Custom content creation
  • Patient engagement via Web 2.0
  • Inbound link creation
  • And more!

Why Choose Optimized360 for SEO?

You have a choice when it comes to optimizing your website. You could do it yourself, hire a standard web developer, or put your trust in the number one medical specialty website developer on the Internet. We specialize in medical and dental websites, meaning we have our hand on the pulse of what is happening in your field. Moreover, we ourselves have successfully boosted our own company to number one for nearly all medical specialty websites. Wouldn’t you rather work with a team who practices what they preach?

When you choose Optimized360, you can expect:

  • To outrank your competition using organic optimization strategies
  • Better visibility – particularly to people searching for dental offices like yours
  • Comprehensive visitor reports
  • Mobile search optimization
  • Keyword analysis
  • Emphasis on attracting patients in your local market
  • Optimizing for multiple search engine platforms
  • Long-lasting results that will continue to drive patients to your dental office for years to come

2. Par-Per-Click Online Marketing (PPC)

Through paid online marketing, your practice can advertise to a very specific group of Internet users at the exact time they are looking for your services online. Imagine seeing your name or practice name on the first page of Google search results – above that of your competitors – within just 72 hours. That is what’s possible with pay-per-click (PPC) marketing.

How It Works

With PPC advertising, you pay only for the visitors who come to your website through a link in your advertisement. Not only is this a cost-effective way of marketing, but it also provides you with real-time results. The team here at Optimized360 creates a marketing campaign and ad copy designed to provide an exponential return on your investment. You can capitalize on our success and expertise to save thousands of traditional, less effective marketing techniques.

We know the keys to successful PPC marketing, some of which include:

  • Careful Keyword Selection and Evaluation
  • Adword Testing
  • Smart Keyword Bidding
  • Strategized Budgeting
  • Ongoing Ad Analysis and Waste Prevention
  • Ad Rotation
  • Ad Ranking Strategies
  • Geographical Targeting
  • Creative Advertising (Copywriting, Video Ads, Graphic Design, and more)
  • Mobile Marketing
  • Landing Page Optimization
  • And More!

Each member of our dental marketing team has his or her Google Partner Certification, which assures that your advertising accounts are being managed by someone with expertise in this field.

What is Online Marketing? Watch and learn.

Google Partner Certification (which we have gained for all the members of our marketing team), ensures that companies that run client’s Adwords accounts have the expertise in these areas. Below are a few examples of the use of that experience helping our doctors improve the return on their investment.

Waste Prevention

The idea of paid advertising is to generate a greater return the amount you invest. This is only possible if you are running successful ads that do not generate wasteful spending. Unfortunately, many people who attempt to advertise on their own find themselves spending more than necessary for an online marketing campaign that is not delivering the right results.

With more than 300 settings available with Google PPC platform, it’s easy to make a few small – and costly – mistakes. by working with professionals, we can help you set up filters that charge you only for visitors who have the potential of becoming patients, saving you from thousands of dollars in wasteful ad spending.

Quality Score Impovement

Over the years, Google has evolved into much more than a search engine. With all of the features it offers, Google’s primary goal today is to provide a unique and personalized user experience. Advanced formulas and algorithms have made it possible for Google to match ads to a user’s preferences and search intentions.

In order to better serve its users, Google assigns quality scores to the ads purchased by advertisers. The higher your score, the less you will pay for your ads. Likewise, low-scoring ads will cost much more to generate the same traffic to your site. Here at Optimized360, our team is highly skilled in generating high-quality scores, which translates into greater savings for your practice.

Geographic Targeting

The Internet connects you to an audience of billions – all with the click of a button. Of course, why pay to advertise to everyone when you could fine tune your efforts to attract only your target audience? With Geo-targeting solutions from Optimized360, you can stop advertising to people in other markets and start looking for real potential patients within a few miles of your practice.

Creative Advertising

Your advertising campaign is only as effective as the ad itself. We help you create advertisements that users want to click on. With millions of ad impressions and years of experience in dental website marketing, we know what works. Whether it is creative ad copy or an engaging video, we can help you get more exposure and save you money along the way.

Landing Page Optimization

Your ads have to direct your audience somewhere. The page your visitors come to when clicking on one of yours ads is called the landing page. This is where marketing turns into sales. We can help you optimize your landing page and practice website in a way that captures the attention of site visitors and encourages them to experience your practice first-hand.

Total Transparency

You deserve to know everything we do to serve you practice. At Optimized360, you can be as involved as you want in the marketing process. We will never keep you in the dark concerning our techniques or charge you obscure fees. You can access the details of your account and monitor the success of your ads 24-hours a day.

3. Social Media Marketing

 

Social media has become a cornerstone of our culture. An active social media presence can present creative opportunities for patient engagement and communication. Since most potential patients manage at least one social media account, we encourage dentists to post valuable, buzz-worthy posts on a regular basis. Of course, your schedule may not facilitate frequent social media posts. If you are already busy with the day to day responsibilities of managing a dental practice, it can be difficult to find time to promote your practice on Facebook, Twitter, Google Plus and more.

That is why we offer professional in-house social media marketing, a service designed to keep your practice active on many of the most popular social sites on the web. While you take care of your patients, you can trust Optimized360 is working diligently in the background creating highly relevant posts and sharing them with existing and new patients online. This creates constant exposure for your practice, engages your audience, improves your website’s SEO, and also blends your professional image with one of friendliness and accessibility.

4. Local Marketing & Review Management

 

As a dentist, you work with patients within a specific area. Even if you have multiple practice locations, the vast majority of your patients probably come from a specific region or practice radius. Why waste your marketing efforts on covering a broad audience when you could be doubling down on the people in your local market?

Here at Optimized360, we help dentist like you compete by optimizing your local listings within the Google platform. When someone searches for a pediatric dentist in your city, we want your name to soar to the top of Google’s local results if you work within that specialty. Our team has a comprehensive understanding of how Google Maps, Google Local Listings, and Google Plus work together to help – or hurt – your visibility to potential patients. We can help set-up your practice for success both now and in the years to come.

REVIEW MANAGEMENT

Word of mouth has always been the most powerful form of advertisement. Today, online reviews make it easier than ever to find out the opinions of others. More and more people are looking to the Internet for recommendations and suggestions before making important consumer decisions. This is especially true when it comes to major choices, such as choosing a new family dentist or looking for someone who is experiences in dental implantology.

What are people saying about your practice online? There are entire websites created specifically to give consumers and patients a voice on the Internet. Sites like Google Plus and Yelp offer a speaking platform for consumers and patients who want to share their experiences – good or bad. It’s up to you to decide if you want to be part of that conversation.

What happens when a disgruntled patient shares a bad experience? Thousands of people might see it, and it could remain on the Internet for years to come. One person’s experience has the power to dissuade countless potential patients from visiting your office. Multiple bad reviews might even destroy and dentist’s online reputation altogether. So what can you do about it?

While online review sites are generally objective and unlikely to remove disparaging comments about your practice, there are other options. Here at Optimized360, we pride ourselves on our innovative thinking and creative solutions. We have created a competing online review platform that provides you – the dentist – control over your own online reviews. We have assisted multiple medical professionals in regain control of their online reputation through high-ranking, managed reviews that appear on the first page of Google search results. Contact our office for information or to see examples of physicians and dentists who have already taken advantage of this exciting technology.

Take Charge of Your Online Dental Marketing

Who’s in control of your presence online? If it’s not you, it’s someone else. Now is the time to establish your own dental marketing department and take your practice to the next level. Optimized360 offers an all-in-one marketing program, or you can pick and choose only the services you want. Some of our dental marketing options include:

  • SEO
  • Internet Marketing
  • Social Media Marketing
  • Local Marketing and Listing Management
  • Multi-Platform Ad Management (Google, Bing, Yahoo, Facebook, and more)
  • Online Reputation Management
  • Social Media Account Management
  • Custom Content Creation
  • And Much More!

Niche-Specific Results Just for Dentists

There is a reason so many dentists turn to Optimized360 for their marketing needs. We understand the complexities of marketing your practice because we specialize in the medical and dental fields. We understand your professional needs and concerns, including privacy issues, patient concerns, and the types of procedures that are relevant in your field. Our team can help you get the results you are looking for because we already know what you are looking for.

Forget the confusing contract, expensive set-up fees, and uncertainties that come with hiring other marketing teams. With Optimized360, you can cancel anytime, and we will never charge you a set-up fee to market your practice. We stand behind our products and services 100 percent. What do you have to lose? Contact our team today to learn how professional online dental marketing could improve your practice success.

GET YOUR OWN MEDICAL MARKETING DEPARTMENT

Let us help you grow your practice to the next level. Select what you need or signup for our all-in-one marketing program.