woman browsing a medical website on her phone

Exploring Why Having a Mobile Friendly Website is Imperative

Through the years, the internet landscape constantly evolves to meet the needs of the end user. With life moving faster than ever, internet browsing tends to happen on the go. People looking for a new medical provider, for example, may only have time to search online and view clinic websites between their appointments or meetings.

Websites created several years ago are quickly feeling outdated to these mobile users due to the complete absence of a complementary design. The fact is that the elements that worked for computer-based web browsing often fail to produce the desired results on mobile devices.

When the online user experience fails to impress, most people immediately move onto the next site in hopes of interacting with a faster, more responsive design. Luckily, you can optimize your medical website design to meet this demand. Before you begin, however, you must understand the reasons why mobile friendly designs are ruling the digital world.

Mobile Users Dominate the Online Landscape

Nearly 80 percent of people in the United States alone own and use an internet-capable smartphone in their daily lives. A global shift is occurring as well with a projected 6.1 billion individuals expected to have smartphones on their person every day by 2020. These individuals may use their phones for a wide variety of educational and organizational tasks, including medical brand research and appointment scheduling.

Furthermore, in the last few years, internet browsing on computers has dropped by about 20 percent as users switch to the dedicated use of their mobile devices for online activities.  As a result, the online mobile marketplace has started to evolve to support this preference shift.

To keep up with your competition, you will likely need to redesign your website to make it lightning fast and instantly responsive. If your site does not offer a positive browsing experience, mobile users may give up on learning more about your clinic and move onto other chiropractic websites.

Google Algorithms Favor Mobile Optimized Sites


Computer Algorithm


The search engine leader, Google, definitely recognizes that mobile browsing is the new frontier of the internet experience. To provide an optimized end-user experience, Google created their mobile-first index to ensure mobile optimized sites rank higher than their outdated counterparts.

Web crawlers tasked with evaluating each site now look at the pages through a mobile browser, instead of the traditional desktop model. The crawling sessions help to identify how well each element works from the mobile viewpoint. The images, content, navigation buttons and interactive elements on your site must all work quickly and efficiently to rank high on the index for pertinent search terms. If your site fails to perform as expected, its search engine ranking may fall below your competitors and impact your ability to reach new patients interested in establishing care at a local clinic.

Consistent Brand Experience Across All Devices

A mobile site offers much-needed consistency in the rapid-fire online world. Visitors coming to your site may feel confused if they encounter a different site layout and content spread when switching between desktop and mobile browsing. Upon noticing competing elements, your visitors may even feel like they arrived at the wrong site and navigate away from your page without a second thought.

Transforming your website into a fully mobile optimized design, however, eliminates this confusion by providing a consistent brand experience across all devices. This static brand experience helps visitors build trust in your clinic and practitioners, which can have a positive influence on your patient acquisition rate.

Furthermore, with a consistent mobile optimized site design, your visitors will immediately know they have arrived at the right page with a single glance. After making this chance, you may notice your bounce rate decrease as visitors feel confident that they have arrived on the correct page.

Load Speeds Maximized with Mobile Friendly Layout


Speed meter with indicator towards the fast end


Along with a great design, websites must load at the speed of light to impress your visitors. On average, mobile internet users will only wait about two seconds for a web page to load before growing impatient with the process. If your page continually spins its wheels after that point, nearly 80 percent of visitors will leave and never try to come back.

Thankfully, through the creation of mobile-friendly websites for optometrists, you can dramatically improve the load speed of each web page. When your site loads quickly, your content will appear and help keep visitors from navigating away from the selected page.

A mobile-friendly site should have a minimalist design with images and content scaled down to size. Make sure to compress your images to 100 by 100 pixels, for example, to avoid overloading users’ browsers with unnecessary data. As an added benefit, keeping your site load times low will protect your visitors from excessive data consumption while visiting your site.

Reader Engagement and Return Traffic Optimization

Website visitors want to read the content on your pages without busy elements and other distractions getting in the way. When you set up your website as a mobile optimized entity, your visitors are rewarded with a pleasant browsing experience. As a result, they spend more time on your website and feel comfortable returning anytime they need more information.

To maximize this positive user experience, make sure the content on your web pages is broken down into easily readable bites of information. You should also verify that your email, contact form and phone number links direct the user to the correct location for the immediate utilization of those elements.

Mobile internet users just want to quickly find the information they need, so they can utilize the data and move on to the next activity in their day. When you ensure your medical marketing strategies align with users expectations, your website will routinely outperform the competition until the next big round of changes occurs.

Creating Your Perfect Mobile Friendly Website


person holding a phone with a mobile friendly website open


With your improved understanding of the mobile internet marketplace, you can ensure your clinic websites always exceed your visitors’ expectations at every turn. As you make the necessary adjustments to your site design and content, remain open to making additional changes in the future as Google algorithms and end user expectations evolve. The need for improved site designs always remains just one high-tech device discovery away, after all. Through the process of educating yourself about the ever-changing internet landscape, you can remain a step ahead of your competition as you work toward continued growth and success of your medical practice.

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