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Deciding Between a Website Design Company or Individual Web Designer

Trusting the design of your medical practice’s website can be a hard decision to make. First and foremost, you want to ensure that whoever is working on your website is someone with integrity, a stellar reputation, and extensive experience in medical website design. Once you choose someone, the hard part is letting go of the design process and trusting that their abilities are enough to make your website a success.

Today, more than ever before, the options for web design are endless, You can choose from website design companies that deal with every type of business under the sun or a web design company that deals with niche industries, like medical and dental websites. Add to that, the availability of individual web designers and making the right choice becomes even harder.

Understanding what differentiates a web designer and a web design company can help make the decision-making process easier.

What’s the purpose of a website?


Medical professionals looking at the marketing statistics of their website


Before your consider who to hire for your website, it’s important to understand what the purpose of your website is. Websites aren’t tools that simply exist to exist. They’re living, breathing marketing machines. More often than not your website will be the first bit of exposure patients have to your practice. It creates a first impression – good or bad – that follows your practice. That’s why website design for medical practices requires a solid understanding of patients and their needs.

In our experience designing websites for a variety of medical and dental offices, we’ve gathered a strong understanding of what you want your website to do. In addition to providing patients with your phone number, address, and office hours, you also might want them to be able to schedule appointments or access their records. When it comes to getting leads the functionality of your website is just as important as the aesthetics of your website.

What is a web design company?

A web design company is a group of highly skilled individuals who work to design your website. Here at Optimized 360 our team has numerous years of experience in medical website design. We understand how doctors and dentists think, what their audiences need, what their primary business goals are, and the best way to accomplish those goals both online and offline.

Web design companies include more than just web designers. They have entire teams dedicated to digital marketing and SEO, both of which are an important part of initial web design and a long-term marketing strategy.

What are the benefits of hiring a web design company?

Hiring a web design company that comes recommended from your industry peers will give you complete confidence that the end product you get will be both effective and high-quality. Additionally, you can rest assured that your project won’t be slowed down due to a lack of bandwidth or no accountability. At Optimized 360 we’re accountable to our team and our clients, which means we work at full speed to make sure everyone’s needs are met.

Additionally, working with a company that brings niche expertise can help ensure all medical marketing efforts are effective and tailored to the needs of your unique audience. We know that not all patients are alike. Someone in need of breast augmentation will be attracted to a different website look than someone looking for dental implants.

We give our clients complete autonomy when it comes to setting a budget and expectations. If you want nothing to do with running or updating your website, we can make sure updates are regularly made. We’re always available to get the job done. If you want a website that allows you to make updates, we can also make that happen.

2 web designers planning out the interface of a medical website design on paper


A web designer is typically an individual who is skilled in web design. But just because a person is skilled in web design doesn’t mean they’re the best choice for your practice. For example, someone might have experience building websites for restaurants, but that differs starkly from the expertise needed when executing website design for medical practices.

Because web designers tend to work independently, the amount of time it takes to complete a web design project is much longer than what it would take for a website design company. Additionally, if something happens to that individual that causes them to be unable to complete your website you’re at a risk of losing weeks or months of work and having to start from scratch.

What are the benefits of hiring a web designer?

Web designers are oftentimes cheaper than web design companies, but with that lower price tag often comes lower quality work. Don’t let a lower price fool you. You can often end up with a website that is not only less attractive, but also less functional. Imagine hiring an individual who claims to have experience in website design for healthcare professionals. This person promises a responsive website, which is an absolute must with today’s technology. He also guarantees you’ll get lead forms and a nice contact page.

As he begins to put the website together you realize the website isn’t really responsive, it’s more mobile friendly, meaning it shrinks on your phone or tablet but doesn’t adapt to the actual screen size. Additionally, you see he’s created lead forms that include countless fields, something most users would abandon. And the about us page has a poorly written paragraph that talks about where your office is located.

Websites designed like this lack personality and even worse they’re incapable of doing their job to get you leads.

Don’t Hire Solely On Price


Professional pressing a shopping cart icon surrounded by "sale" icons


We’ve had countless clients come in, in need of an immediate fix on their website. The most common reason why: they hired a cheaper web designer instead of a company. As a result, their website looks nothing like how they envisioned it and they can’t get a hold of the guy to get it fixed.

We get it, it can be tempting to hire the dude willing to make an entire website for $500, but would you go to a plastic surgeon offering breast implants for $500, or a dentist offering dental implants for $500? No. And the reason is that you know at those prices the quality of the work is likely sub-par. If an individual can’t price their work at what it’s worth, it shows they value neither themselves nor the work they’re doing. Your practice and patients deserve better than that.

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