10 Must-Have Elements for a Chiropractic Website

Red Chiropractic Website with Man Holding Neck
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A chiropractic website has to accomplish several things. First, it must attempt to dispel myths and rumors that chiropractic is not “real” medicine. Secondly, it must provide a depth of knowledge that answers many questions a potential patient may have and offer suggestions for improving their health. An effective website needs features that provide sustainable benefits for both parties. It is also important to ensure that your website stands out, showcasing particular items that other chiropractors may not consider.

Blended Medicine

When it comes to chiropractic care, there are several different treatment options, all of which can be used in conjunction with more conventional forms of medicine. Explaining the benefits of massage therapy and how it can be used along with a chiropractic adjustment. Additional information can give potential patients a well-rounded view of how a treatment plan can be customized to help with their issues.

A personalized experience is everything potential patients look for in a chiropractor.

Yin And Yang From Eastern Medicinal Ingredients.

Reviews and Testimonials

One of the best ways to convince a skeptic about the effectiveness of a specific treatment is to let them see what others have said after receiving it. Reviews and testimonials provide personal experiences of other patients in their own words. Encouraging patients to write a review or provide a testimonial gives them a voice and allows them to help others make informed decisions. Read our ultimate guide to reputation management.

Informative Videos

While pictures can attract attention, informative videos can create enough interest to keep a person on the page for longer. Whether they are short introductions or an explanation of a procedure or technique, a chiropractor can use them to effectively explain various concepts and provide the prospective patient with a face they can recognize and relate to. When chiropractor tries to increase their business, they want to be easily identified. A short video segment allows the patient to identify and hear the person they will see during their appointment. The fear of the unknown is less likely to rear its head and prevent them from making an appointment. O360 Patient Education Videos for Chiropractors.

Effective Titles and Descriptions

Effective titles and descriptions are needed to catch the eye of the viewer and keep them interested in what they see. If the titles or descriptions are vague, they will lose interest quickly and leave the website without taking the time to learn about the practice. The key is to use words that identify with the practice and offer something the viewer needs. Much like SEO, keywords that identify the patient’s problems and provide effective solutions are excellent choices. “Pain management” and “increased range of motion and mobility” are two key things that a chiropractic patient will find very interesting. Using them as titles effectively draw potential patients in and keeps them focused on the page. Read SEO Trends of the Year.

Keep Content Simple and Easy to Understand

When it comes to chiropractic care, many people get lost as they try to understand specific concepts. A chiropractor offers many services that aid in bringing the body back into physical balance and effectively relieving pain and discomfort. It is important to keep these concepts as simple as possible when describing them. You can’t make unsubstantiated claims or guarantee them a “cure”. You can explain the process in simple terms so that everyone can understand and detail the many treatment options available to them. Going overboard with definitions and technique descriptions can be confusing, so keep it simple.

O360 Content Marketing Service.

Heritage Chiropractic is a great example of using easy-to-understand content to generate interest and keep potential patients on their website.

Heritage Chiropractic Health Website Screenshot From Url Heritagechirohealth.com

Navigation Features

Include navigation features on your website that provide immediate directions when the map or address is clicked. This works wonders when the website is designed for smartphones and tablets. The navigation feature will immediately connect with a mapping app that allows the patient to drive straight to your office without inputting an address or looking it up in their address book. This kind of feature also includes step-by-step directions as they are needed.

Custom Website Design Service for Chiropractors

The Use of Social Media Links

The use of social media links can also help increase traffic and encourage people to view your website. Social media is one of the most effective tools for reaching massive amounts of people for a minimum amount of money. Simple word-of-mouth and incorporating a few well-placed social media links can dramatically increase the number of visitors you have to your website daily. When people like what they see, most will share it on their pages, again increasing your website’s exposure. While Facebook and Twitter are primarily thought of as personal social media, LinkedIn and Foursquare are geared more toward professionals who are interested in networking. Social marketing for chiropractors by O360.

Social media has become an inescapable part of our lives. It is not optional.

Social Media Text Bubles

Easy Identifiers

One of the easiest ways to identify a business or a concept is through photographs. Include pictures of yourself, your staff, and your business locations. Anything that will make it easy for a potential patient to identify you. Include pictures of the tools you use and patients receiving treatment. Allowing others to see that your patients are in good spirits and receiving the highest quality of care is vital to your business if you want others to recognize you as a leader in your field.

Useful Information

Always ensure the information you include on your website is prevalent and useful. Avoid fluff and fillers that waste a reader’s time. Include facts, statistics, and pertinent information that a patient may need to make an informed choice. Keep it professional but casual, and don’t talk down to the viewer. Keep it simple and on point while being as accurate and concise as possible.

Examples of beautiful chiro websites

Direct Contact Features

One of the easiest things to add to a website is an email feature that allows the person to send an email to the office without having to click out of the website and into their personal email. This offers a direct point of contact, making asking the question simple, fast, and extremely effective. The answer is sent to their email account or through a phone call. Either method can be chosen, allowing the person to limit how they are contacted in the future. Keep in mind your forms and emails should be HIPAA-compliant. Check out our HIPAA Services.

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Red Chiropractic Website with Man Holding Neck
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Want more patients?

We've provided thousands of patient our clients websites. Why don't you join these successful doctors?

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